Some may think that content marketing has no place in marketing and that traditional outbound marketing is the right way to go. However, if you’re one of the people that realizes how digital marketing is taking over the marketing world, this statement couldn’t be more false.
If you want to be able to get your website found on the internet, it’s important that your SEO strategy is up to par. The best way to do this is by producing quality content. Without quality content, even the best SEO strategies will fail.
Writing quality content comes with a lot of benefits that traditional outbound marketing does not allow for. The following points will touch on just a few of the areas affected by a lack of quality content and how the addition of better content could fix them.
Click Through Rate
Without a focus on quality content, finding ways to optimize your SEO becomes that much harder. Ignoring the need for quality content just limits the ways that you can boost your SEO. Adding pages that contain quality content gives you more pages to be crawled for keywords that will encourage people to click through to your website.
If you have correctly optimized content that is relevant to widely discussed topics in your field, your likelihood of getting this content found and clicked on increases monumentally. When you write non-promotional blogs that answer common questions that people in your industry are asking, you are able to generate organic traffic to your website through the use of quality content.
No matter how good your SEO strategy is, if you don’t have enough avenues for obtaining website visitors, then you SEO efforts will be for nothing. Social media and normal website pages are a good start for bringing in website visitors, but without quality content, you limit your ability to pull leads.
With this ability to be more widely found on Google and other search platforms, optimizing your SEO strategy to include quality content can increase the number of visitors to your site. With more eyes on your website, the likelihood that they will fill out a form or download something from your website increases.
If you’re unable to pull new leads, how can you expect to convert more people into customers? If you want to convert leads at larger volumes, you have to further optimize your ability to be found. When website traffic increases, so do leads. And when leads increase, so do conversions of those leads into customers.
Once again, working on bringing you visitors more quality content, you are able to increase the odds that your new visitors will become leads. Though not everyone on the website will be able to be converted into MQLs or SQLs, the increased traffic to your website will encourage the consumer to purchase your product or service. Or, at the very least, recommend it to a friend that may need it.
And for the people that you do capture, even if they are not an instant customer, you now have their information and can nurture them until they eventually become intrigued enough to become a customer.
Without quality content, your leads and customers have no real way to interact with you, which means you can’t build a credible name for yourself. What does more engagement mean for you? More likes, shares, comments, etc means that more people are able to see your content, so you leave more impressions on others.
This is where quality content comes in. Once you learn how to post worthwhile content on your blog and social media sites and people begin to engage with them more, the impressions mentioned above can help increase page views on your website and generate even more possible leads!
In short, the easier it is for people to find you, the more likely they are to purchase your products or services. While it may not seem that quality content has a place in the success of an SEO strategy at first glance, producing quality content allows you to cast a wider net over the sea of internet goers. So, get out there and start producing content that brings you more traffic today!