Why You Should Claim Your Business Listing on Apple Maps

April 01, 2015 by BizTraffic Team

When Apple released their new Maps app with iOS 6 in 2012, they received a lot of negative feedback from users that were discovering wildly inaccurate data. (I personally had an experience with Apple Maps in which I found myself in front of a hospital about 20 minutes away from the address I had entered into my phone.)   

So Why Use Apple Maps for Business?

In the two and a half years since the rather disastrous rollout, Apple purchased some major mapping companies. The acquisition of companies like Embark, Locationary, and HopStop has greatly improved their ability to crowdsource location data and map out walking, biking, and public transportation routes. 

The improvements to Apple Maps are reflected in the usage statistics:

  • the estimated number of smartphone users in US is close to 160 million

  • the number of mobile and tablet map users is 117 million

  • Google Maps is the 6th most popular app with 64.5 million users (having fallen from 81 million users and the top position since 2012)

  • Apple Maps is the 9th most popular app with 42 million users

Having your business listed on Apple Maps is another way to boost your company’s local visibility online, and with these simple steps you have no reason not to create your local business listing.

Putting Your Business On the (Apple) Map

Apple recently launched a new system for businesses to claim and manage their Apple Maps local listings. The service is called Apple Maps Connect and the process of ensuring your business can be found by Maps users is pretty straightforward.  You will need an Apple ID to sign in.

Apple Maps Connect Login

You can search for current listings using your business name and city.

Search Apple Maps for Business Listing

You can add or change the following data for a listing:

  • Business Name

  • Phone Number

  • Address

  • Map Location (Apple asks that you place the pin at the entrance to your building)

  • Location Status (open vs closed)

  • Categories (3 top-level categories and a sub-category for each)

  • Open Hours

  • Website

  • Yelp Page

  • Facebook Page

  • Twitter Profile

Add a business to Apple Maps

Confirm your business location on Apple Maps

Add a business category to Apple Maps

Add website, social media and more to Apple Maps listing

Once you have updated all of the information, you can click the blue “Submit to Apple” button. The Apple team will publish your listing after they have reviewed the submission. For BizTraffic, this final step took about one week. However, it may take longer depending on the current volume of submissions.

Apple Maps experienced a rather embarrassing and rough launch, but it is now as accurate as Google Maps and is even better than Google when it comes to turn-by-turn navigation. Claiming your business here is simple and definitely worth doing.

Filed Under: geo-location, Business listings, local listings, local search, local business