Now you might understand what social media is, but the big question is why is it important for your business?
Social media is hugely important for businesses because it allows your company to interact with, and stay in front of, your customers or potential customers.
There is an overwhelming flow of messages and ‘interruption marketing’ from hundreds of emails, text messages, flashy billboards, etc, so that’s right, people forget who you are and what you do. MOST of the time, anyway.
Having active and up-to-date social media accounts is key to establishing your company as a reliable source online. Not only is social media incredibly important to brand building, but it also plays a role in search engine ranking and provides what is commonly referred to as ‘social signals’.
This means that the number of your followers and your activeness on social media play a role in your search engine optimization, and should be a part of a well-rounded online marketing strategy.
Still not convinced? Here are the stats:
- Companies that have 1,000 Facebook likes receive approximately 1,400 webpage views per day.
- 74% of marketers saw an increase in traffic after spending just 6 hours per week on social media.
- 52% of marketers have gained a customer through Facebook.
- 35% of marketers have gained a customer through Twitter.
Other benefits of social media include:
- Increased website traffic
- Brand exposure
- Customer engagement
- Community building
- Increased sales
- Location optimization
But if social media is so important, why don’t more companies focus on it? Well, because of one tiny problem:
Time is valuable and there are so many social media platforms it can become overwhelming and impractical to spend your time on all of them. And having multiple inactive social media accounts doesn’t do your business any favors. So how do you decide where to focus your efforts?
You need to be present where your customers are. This may take a bit of experimentation at first, but it is key to find a community that cares about the same things you do. Otherwise you're absolutely wasting your precious time.
In our experience, if your employee has time to check their personal social media account, shouldn’t they be able to assist with your company’s? We recommend that many organizations pull together for an internal resource first in helping execute social media management, before going externally, whenever possible.
Ready to claim the power of social media for your company? Learn How To Choose a Social Media Platform For Your Business here!