If you’ve put energy into growing your business’ online presence, there’s no way you haven’t seen the benefits--and felt the frustrations--of SEO. Because of the all you’re investing in general SEO already, efforts to improve local SEO can seem overwhelming and unnecessary. But you ignore it at your own peril: local SEO is the next big thing in digital marketing, and despite the lightning fast pace at which digital marketing evolves, it’s safe to say that it’s here to stay.
Luckily, paying attention to local SEO brings worthwhile payoffs to your business. Significant boosts to your traffic and credibility paired with a reduction in advertising costs are just a few of the benefits that can get more leads through your door.
More of the Right Traffic At the Right Time
“Right” is the key word here. It’s no secret that having your business front and center in the 7 pack map will boost traffic, especially if you have a physical location. That’s because the traffic will automatically be led to businesses that are closer to the consumer right at the moment they need a business like yours, and Google’s pigeon update makes these local results more accurate and important than ever. The increased ties between the local algorithm and core algorithms are obvious even in a basic search.
For example, in this Google search none of the terms include a specific geographical place.
But it still pops up with the localized map on the right because Google uses location automatically, even though it was never mentioned.
That means your company is getting in front of customers that would find it more convenient to do business with you when deciding which provider to pick. Which brings us to…
Local SEO Can Save You Advertising Money
Purchasing local advertising in a newspaper, television program, or even a billboard has a limited and often one-time effect. Allocating time and money toward ranking high in local search results can pay off time and time again as 97 percent of consumers use the internet to research local products or services nowadays and 98 percent of searchers choose a business that’s on the first page of search results.
And if you’re still not convinced that local is more helpful than advertising, remember that it’s always more effective for someone else to say something good about you than it is to say something good about yourself.
And that brings us to our next topic...
More Visible Reviews Mean More Credibility
It’s obvious from your first glance at the screen cap below that user reviews of these businesses are featured prominently in local listing results, and that’s not by accident. Because 88 percent of customers trust online reviews as much as personal recommendations, reviews for local businesses significantly affect their credibility.
Because trust is a ranking factor for search results, paying attention to this aspect of your online presence can put your site in front of more eyeballs and ultimately put more sales in your pocket.
So if you’ve been putting off opening the door to local SEO, don’t wait anymore. Without it you’re missing out traffic, cost savings, and credibility that would bring in potential customers that are already sitting right on your front porch.