Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.
As a local business owner, you want to be able to find ways that you can gain the trust and continued patronage of the people that live in the area. The best way for you to gain the local exposure you need comes from simply participating in community events. Some examples of ways that you can gain local exposure during community events are:
Make some inexpensive t-shirts for you and your team to wear to community events you decide to participate in. This will allow people the chance to see the shirt and do more research (or ask questions) about your business. Make sure to include your logo and business name on the shirts and use bright, eye-catching shirt colors to pull even more attention!
And don’t forget to make sure that you have a working, optimized website and your business is able to be found on internet directories like Google’s local search so that those interested can find you easily.
Sponsor a Giveaway
Many community events sometimes hold giveaways as an incentive to bring more people to the event. More often than not, the hosts of the events look to local businesses to help contribute to keep costs low. Volunteering some of your products or services to be raffled off as a prize will surely spread the word about your business.
If people are really interested in your product after they learn about it through the giveaway, they may just go ahead and purchase it themselves! For the price of a couple products, giveaways allow you the chance to gain a loyal local following.
Host Your Own Event
If you’re really looking to gain the most possible attention from local communities, hosting your own event is one way to do just that! Instead of simply participating in other events, take the time to coordinate your own and become the sponsor instead of a sponsor.
You could also use the events that you attend as a way to spread the word about your own upcoming event by handing out flyers or something similar. While this avenue may be a bit more costly, in the end people will be sure to remember your face and your business.
Though making your business known in a sea of well established competitors may seem like an unwinnable feat, we’re here to let you know that it isn’t. Ultimately, people want to shop at local small businesses that give back to the community in one way or another. Making yourself a recurring figure in your community and showing that you care about the people and the area, not just the money is one marketing opportunity that you won't want to pass up.