What You're Missing Out On Without Mobile Optimization

April 27, 2015 by BizTraffic Team

There has long been evidence that websites not optimized for mobile are losing sales. But with Google's mobile update you can be sure that you are definitely missing out. There is no longer any doubt about that. 

The Mobile Statistics

There's a vast number of mobile statistics circling the web right now. But here are just a few of the most important ones:

Mobile optimization infographic

The Nitty-Gritty of Mobile Optimization

With these statistics, along with all of the other ones floating around on the web, mobile optimization is pretty important. But how do you go about making sure everything you do is optimized for mobile?

1. Understand that Mobile Users are Different

Think about it, when you are searching for something on your mobile device, you are most likely not looking for quite the same things as when you search on a desktop device.

Honestly, when I turn on my laptop or desktop, I know that I am going to be able to easily do some rather in depth research. I can open multiple tabs, have multiple computer screens, and easily do several different searches to find what I want. 

When I'm on my mobile device I am usually on a time crunch. I'm looking for specific information fairly quickly. I am not interested in having to look at multiple pages or websites. And I usually make snap judgements about whether a website has what I need in just a few seconds of vising a site.

2. Follow These Keys to Mobile Optimization

1. Clearly and concisely display important information on every page. This includes contact information and key selling points or messages.

2. Loads quickly: under 3 seconds is ideal.

3. Text is readable and fits on the page.

4. Easy to navigate. (Remember fat fingers can be an issue!)

What If Your Website is Not Optimized for Mobile?

Then you are missing out on a couple of things:
  • Mobile Shoppers. These users convert 160% more often on sites optimized for smartphones. (NetElixir)
  • Organic Search Ranking. If your website is not mobile-friendly, you've probably already seen a drop in your ranking due to Google's update that happened April 21st. This means less organic traffic to your website, which will effect your total conversions. 
  • Credibility. Nearly half of consumers say they won't return to a website if it doesn't load properly on their mobile devices. 

Don't want to be missing out? Then you better get mobile-friendly, fast! We recommend responsive design, but there are other options, including a standalone mobile website. To learn more, contact us today for your free consultation

Filed Under: mobile marketing, mobile strategy, mobile search