It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.

Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.

Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.

Think you can’t afford to hire a celebrity to represent your business? There are all sorts of celebrities out there—including YouTube stars, who are more likely than mainstream celebrities to help market a small business. With the average consumer watching 20 hours of online video per month, YouTube stars could be even more familiar to your customers than Channing Tatum.

Here’s why reaching out to YouTube stars can benefit your business: