Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.
This is a huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!
All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!
Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.