Website Design: Beauty (and Copyright) Is In The Eye Of The Beholder

February 13, 2018 by BizTraffic Team

Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.

[Read more...]

Filed Under: Website Development, content creation, stock images, website design, attribution, image search

Size Matters: What Google's Expanded Meta Description Means For You

January 26, 2018 by BizTraffic Team

Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!

Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!

[Read more...]

Filed Under: Website Development, Google, SEO, schema, html, meta description tag, snippet

Give Your Customers the Cyber Monday Treatment Every Day

November 27, 2017 by BizTraffic Team

Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' salesThe convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.

Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to

[Read more...]

Filed Under: Website Development, SEO, digital marketing, website design, cyber monday, saas

The Profits of Speed: Load Times, UX, and SEO

August 04, 2017 by BizTraffic Team

 

[Read more...]

Filed Under: Website Development, SEO, user experience optimization, load time

Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

[Read more...]

Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

[Read more...]

Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Spring Cleaning: Essential Checklist for Performing a Site Audit

March 18, 2016 by BizTraffic Team

It’s that time of the year again! The fiscal year has ended and tax season is making it’s way out the door as well. There is no better time than now to evaluate your website to see if it is performing at its full potential.

Performing a thorough site audit can take a lot of time and energy without the right resources. However, when equipped with a clearly outlined to-do list of tasks, things become much easier. That’s why we’re here to give you just that!

[Read more...]

Filed Under: Website Development, website design

Web Design Choices to Avoid in 2016

February 10, 2016 by BizTraffic Team

Web design just keeps getting easier with all the popular website builders including: Squarespace, Wordpress, Cargo Collective, and more. But for the uninitiated web designer, too many build-it-yourself tools may steer you in the wrong direction if you’re not careful. If you do decide to build your own website for 2016, here are a few tips you should keep in mind while choosing your official web design.

[Read more...]

Filed Under: Website Development, visual marketing, website design

How To Fix a 404 Error With No Technical Knowledge

June 05, 2015 by BizTraffic Team

It’s happened to everyone: you click on an inviting link, select a promising search result, or type an address into your browser only to be greeted with this:

[Read more...]

Filed Under: Website Development