First Contact: Building Out The Perfect Contact Form For Your Website

May 02, 2018 by BizTraffic Team

You've spent dozens of hours carefully crafting the look and feel of your website. Everything is streamlined, loads quickly, and has a thoughtful and logical navigation pipeline. There's only one thing missing (and it might be the most important element!): the perfect contact form.

Your website's contact form is the end-all be-all of your lead generation pipeline. Whether the visitor to your website got there via your ingenious inbound marketing techniques (e.g. organic traffic to your amazing content!) or clicked one of your smartly-crafted PPC ads on Google, they're eventually going to want to take the next step in their buyer's journey and get in touch with you.

Make sure that your business is making the most of every website visitor. Seal the deal with our guide to making the perfect contact form for your website.

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Filed Under: customer feedback, website design, lead generation, thank you pages, contact form

The Punisher: Google's Search Result Algorithms (And How To Stay Safe)

April 10, 2018 by BizTraffic Team

It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!

Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a websiteGoogle's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!). 

Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.

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Filed Under: SEO, website design, algorithms, Google search

Thank You Very Much: Making The Perfect Thank You Page

March 08, 2018 by BizTraffic Team


The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!

Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.

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Filed Under: website design, landing pages, inbound marketing, unbounce, thank you pages

Website Design: Beauty (and Copyright) Is In The Eye Of The Beholder

February 13, 2018 by BizTraffic Team

Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.

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Filed Under: Website Development, content creation, stock images, website design, attribution, image search

Give Your Customers the Cyber Monday Treatment Every Day

November 27, 2017 by BizTraffic Team

Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' salesThe convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.

Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to

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Filed Under: Website Development, SEO, digital marketing, website design, cyber monday, saas

3 Simple Steps to Decoding a Better CTR

July 25, 2017 by BizTraffic Team


The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.

Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.

All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.

There are several tools to help developers (or dilettantes) create and refine schema code for snippets, cards, and AMP (there’s even a tutorial for AMP creation).

Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.

Here are three simple steps you can take to improve your CTR and add value to your SERP listing.

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Filed Under: web marketing, website design, click-through rate, CTR, marketing

SWOT Analysis: A Complete Guide for Your Business

June 15, 2017 by BizTraffic Team

If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.

SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.

Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.

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Filed Under: SEO, social media, website design, buyer persona, SWOT

Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

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Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

SEO Speed(wagon): 3 Tips to Improve Your Website’s Page Speed

April 10, 2017 by BizTraffic Team

Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.

This is a  huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!

All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!

Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.

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Filed Under: SEO, website design, website speed,

Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Spring Cleaning: Essential Checklist for Performing a Site Audit

March 18, 2016 by BizTraffic Team

It’s that time of the year again! The fiscal year has ended and tax season is making it’s way out the door as well. There is no better time than now to evaluate your website to see if it is performing at its full potential.

Performing a thorough site audit can take a lot of time and energy without the right resources. However, when equipped with a clearly outlined to-do list of tasks, things become much easier. That’s why we’re here to give you just that!

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Filed Under: Website Development, website design

Web Design Choices to Avoid in 2016

February 10, 2016 by BizTraffic Team

Web design just keeps getting easier with all the popular website builders including: Squarespace, Wordpress, Cargo Collective, and more. But for the uninitiated web designer, too many build-it-yourself tools may steer you in the wrong direction if you’re not careful. If you do decide to build your own website for 2016, here are a few tips you should keep in mind while choosing your official web design.

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Filed Under: Website Development, visual marketing, website design

4 Web Design Mistakes We Hate

June 01, 2015 by BizTraffic Team

It’s easy to look at the websites that were created in the early days of the internet and laugh, cry, or even stare in shock at the design.

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Filed Under: business mistakes, website design

Pop-Up Ads: Why Aren't They Dead?

February 09, 2015 by BizTraffic Team

(Photo Credit: FootLogo.com)

Do you ever ask yourself, are my pop-up ads annoying my potential clients? When what you really should be asking yourself is: do pop-up ads annoy me?

The fact is that business owners just see the conversion numbers and assume that because their pop-ups are getting sign-ups they are a successful tool. But what they don’t see are the negative effects that pop-ups can cause to their overall website. So, while they might have seemed like a great idea at the time, pop-up ads should definitely be reconsidered. 

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Filed Under: customer experience, website marketing, website design

The Art of Creating a Compelling Call-To-Action

January 19, 2015 by BizTraffic Team

The compelling Call-To-Action or CTA is key to just about anything you do online.

Whether your designing the front page of your website, writing a blog post, sending an email, or setting up the new feature on your Facebook business page, CTA's are necessary to your strategy. Therefore it is detrimental that you master the art of clearly defined CTA's that resonate with your audience. 

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Filed Under: website design, Call-to-action

The 4 Scariest Online Presence Mistakes Companies Make

October 31, 2014 by BizTraffic Team

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't.

It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.

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Filed Under: BizBlog, Content Marketing, Blogging, business mistakes, mobile marketing, website design, link building

Predicted Web Design Trends for 2014

November 14, 2013 by BizTraffic Team

As the new year begins, we predict five of the top new web design trends for 2014:

1. Code Free Websites

In the past, it has been difficult for designers to create websites because of minimal coding experience. The New Year brings a breakthrough in web design. Graphic designers can now create websites online, free of charge, without the complexity of using code.

Webydo.com and Wix.com offer an online platform to design your websites on. The platform is comparable to a simplified Photoshop, which allows for maximum creative freedom when designing a website.

The best part? There is no coding involved!

Designers can create websites without the help of a developer. This idea of code- free websites speeds up the web design process and could also save you money.

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Filed Under: website design, marketing trends

Why You Need Responsive Web Design

November 07, 2013 by BizTraffic Team

It’s hard to imagine a time when smart phones and tablets didn't exist. It’s even harder to imagine life without these handy little gadgets that can access infinite amounts of information with the touch of a finger.

Today, smart phones and tablets of many different sizes are finding their way into the hands of tech-hungry people all around the world. I see toddlers becoming tablet experts before they can even talk. I see teenagers walking into walls and doors because their eyes are glue to their precious phone screens.

With the rise of smart phones and tablets, it’s important that websites are able to respond to different screen sizes and resolutions.

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Filed Under: website design