How Running A Digital Marketing Campaign Can Be Like Running For Office

October 05, 2017 by BizTraffic Team

It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

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Filed Under: SEO, search engine optimization strategies, web marketing, digital marketing, election, digital marketing campaign

3 Simple Steps to Decoding a Better CTR

July 25, 2017 by BizTraffic Team

The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.

Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.

All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.

There are several tools to help developers (or dilettantes) create and refine schema code for snippets, cards, and AMP (there’s even a tutorial for AMP creation).

Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.

Here are three simple steps you can take to improve your CTR and add value to your SERP listing.

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Filed Under: web marketing, website design, click-through rate, CTR, marketing

Mobile-First Website Optimization for 2017

January 20, 2017 by BizTraffic Team

Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.

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Filed Under: search engine rankings, SEO, web marketing, mobile search, user experience optimization, 2017

Strategic Marketing Planning: How to Improve in 2017

November 28, 2016 by BizTraffic Team

As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end. 

It is so easy to get carried away with all the things you could be doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly. 

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Filed Under: web marketing, digital marketing, marketing trends

Start Blogging Like a Pro: Learn NOW!

November 21, 2016 by BizTraffic Team

This line is a throwaway hook. It’s usually something a little outlandish.

But don’t ignore it.

There are plenty of strings to tie to that first sentence.

This could get a little long. For a tl;dr (too long; didn’t read) version, skip to the bottom.

There are plenty of strings to tie to that first sentence. Link them up. (get it? A link to local SEO - can't ignore it... outlandish = location joke... no? Fine. Be like that.)
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Filed Under: Blogging, web marketing, blogs

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

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Filed Under: Content Marketing, web marketing, email marketing, inbound marketing

Incorporating Visual Content Marketing Into Your Marketing Strategy

August 01, 2016 by BizTraffic Team

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

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Filed Under: Content Marketing, visual marketing, Quality Content, web marketing

How to Optimize Your Off-Site Marketing to Promote Inbound Calls

July 14, 2016 by BizTraffic Team

When it comes to inbound calls, using your website to promote phone calls seems like a no brainer. And with a little creativity, you can come up with multiple ways to ensure your website visitors are directed towards picking up the phone to call. But are you using off-site sources to drive inbound calls? If not, you may be missing out on some valuable opportunities. 

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Filed Under: web marketing, inbound phone calls

Do's and Don'ts of Marketing for Your Apartment Home

July 11, 2016 by BizTraffic Team

Marketing your apartment home online can be a daunting task. There are so many different areas to focus on and ways to potentially improve what you're already doing. But there are some things that you should definitely be doing, and some that you should never under any circumstances do. 
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Filed Under: web marketing, brand marketing, multi-family industry

3 Reasons Why You Need To Know Your Marketing Company's Goals and KPIs

June 30, 2016 by BizTraffic Team

When working with an outsourced marketing company, communication is an essential component of growing your business. Aligning your sales and marketing, whether outsourced or internal, is important to contributing to your bottom line. 

A common mistake businesses make when working with an outside marketing company is to simply assume that they understand your business and what you expect from them. The problem with that is that that marketing company's goals and KPIs may not be the same as yours.

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Filed Under: B2B marketing, web marketing

How To: Marketing Your Multi-Family Home to Millennials

June 27, 2016 by BizTraffic Team

When it comes to marketing your multi-family home to a demographic like millennials, you may have to use a different approach than you are used to. However, marketing your apartment to this group doesn’t have to be hard at all.

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Filed Under: marketing to Millennials, Millennials, web marketing, multi-family industry

Benefits of Holistic Marketing: Content, Social, Email, TOGETHER!

June 16, 2016 by BizTraffic Team

Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.

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Filed Under: content, web marketing, social media, email marketing

Turning Executives Into Superheroes: Your Marketing Team Has one Job!

May 27, 2016 by BizTraffic Team

Did you know that your marketing team has one job, and one job only?

A lot of executives and people who have hired an outside marketing team, are often surprised by the answer to this question. 

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Filed Under: B2B marketing, web marketing

In-House Vs. Outsourced Marketing: Which Drives Organizational Growth?

December 21, 2015 by BizTraffic Team

It’s a tough dilemma for anyone in charge of marketing for their business: do you go with an in-house team or an outsourced agency for organizational growth? With potential leads for your business on the line and so many factors to consider, there’s no clear place to start thinking about which direction to go in.

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Filed Under: outsourcing, web marketing

How To Evaluate an Outsourced Agency's Marketing Effectiveness

October 23, 2015 by BizTraffic Team

When you’re shopping for a marketing agency, the process can be overwhelming on top of all your other work, and just plain confusing. It’s hard to know who will best fulfill your needs, fit with your internal team, and bring you meaningful results. In short, only a down-to-Earth approach to evaluating an outsourced agency’s marketing effectiveness will separate the fakers from the fabulous.

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Filed Under: outsourcing, web marketing

4 Easy Ways to Skyrocket Website Conversions

March 23, 2015 by BizTraffic Team

Before we kick off this blog, let’s get clear on what exactly we want to skyrocket: your conversion rate.

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Filed Under: web marketing, website marketing, conversions

How To Make the Most of Your Downloadable Offers

March 02, 2015 by BizTraffic Team

download-706862_1280Picture this: you've poured your heart and soul into creating beautiful, downloadable offers for your company's website. Either an extensive ebook, or a brief checklist/cheat sheet, this offer is just the thing you feel your potential clients need to dip their toes in the water of your industry. 

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Filed Under: Content Marketing, content creation, web marketing

Inbound Vs. Content Marketing: What's the Difference?

December 12, 2014 by BizTraffic Team

In any industry there are often buzz words that get so overused they tend to lose their meaning over time. We use them in every day conversations, but do we really understand what they mean or what the real differences are between them?

Two such phrases in the digital marketing industry are Content Marketing and Inbound Marketing.

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Filed Under: Content Marketing, web marketing, website marketing, marketing trends

Why You Should Still Market to Baby Boomers

September 17, 2014 by BizTraffic Team

When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong.

Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 million, don’t forget the Baby Boomers when creating your marketing messages.

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Filed Under: Millennials, demographic marketing, web marketing, Baby boomers