Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community.
A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.
And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one.
While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.
According to a study conducted by ComScore:
- 55% of regular online shoppers prefer to buy online.
- 44% prefer to buy on a destkop or laptop computer.
- 11% prefer to buy on a tablet or smart phone.
As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!
Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.
With the horror stories out there about bloggers and companies who have been sued for using images that were not theirs, it can be very intimidating to try and find images to use on your website, emails, and more.
But images are such an important part of creating appealing content. And for some of us visual creativity is not necessarily where we excel or feel very comfortable.
Tired of Facebook's algorithms and Twitter's character limit? Do you want to be on the social platform that enjoys the highest amount of brand engagement rates at 4.21%?
Then Instagram is the place for you.
This social platform caters towards a younger demographic (18-29) with a leaning towards females. Part of Instagrams charm is that it does not have an algorithm like Facebook that filters out your posts. Similar to Twitter, it provides real time updates starting with the newest content appearing at the top of the feed.
Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.
While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.
On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.
And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.
Scrolling through my Instagram feed a few days ago, my eyes were suddenly caught by a strange, and unexpected image: a defective sesame seed bun, held in the hand of, I assumed, one of my friends that I follow. On closer inspection my eyebrows went up to see that the top of the post said McDonalds and on the right hand side was the word: Sponsored.