5 Tips for Creating Visual Ads That Pop

September 06, 2016 by BizTraffic Team

Creating ads that generate results requires a combination of powerful copy and visuals. And with so many visual ads in the digital world today, creating eye-catching visuals is key to keeping up and being noticed in a sea of online ads. 

But how do you craft a visual ad that really pops? We've put together 5 of our best tips!

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Filed Under: visual marketing, PPC ads, Adwords

Incorporating Visual Content Marketing Into Your Marketing Strategy

August 01, 2016 by BizTraffic Team

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

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Filed Under: Content Marketing, visual marketing, Quality Content, web marketing

Meme Marketing: Yay or Nay?

March 16, 2016 by BizTraffic Team

Everyday there seems to be a new trend that emerges. Determining whether or not you should jump on the bandwagon can take a lot of time. One trend that seemed like it would quickly disappear, but defied the odds are memes.

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Filed Under: visual marketing, social media marketing, social media

Web Design Choices to Avoid in 2016

February 10, 2016 by BizTraffic Team

Web design just keeps getting easier with all the popular website builders including: Squarespace, Wordpress, Cargo Collective, and more. But for the uninitiated web designer, too many build-it-yourself tools may steer you in the wrong direction if you’re not careful. If you do decide to build your own website for 2016, here are a few tips you should keep in mind while choosing your official web design.

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Filed Under: Website Development, visual marketing, website design

Attracting Eyeballs to Your Website with Visual Content [Infographic]

November 13, 2015 by BizTraffic Team

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.

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Filed Under: Content Marketing, visual marketing, SEO, content creation, search engine optimization strategies, user experience optimization

Google My Business Update: Boost Your Business with Better Photos

October 05, 2015 by BizTraffic Team

A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.

And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one. 

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Filed Under: visual marketing, images, local listings, Google, local search, visual social media

Pinterest Buyable Pins: Driving Sales on Social Media

July 27, 2015 by BizTraffic Team

While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.

According to a study conducted by ComScore:

  • 55% of regular online shoppers prefer to buy online. 
  • 44% prefer to buy on a destkop or laptop computer.
  • 11% prefer to buy on a tablet or smart phone.
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Filed Under: visual marketing, Pinterest, online shopping, retail marketing, online sales, visual social media, online retail

4 Easy Steps to Using Visual Content as a B2B Company

July 13, 2015 by BizTraffic Team

As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!

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Filed Under: Content Marketing, visual marketing, content creation, visual social media, video marketing

Instagram Update: See the World Through the Eyes of Others

June 25, 2015 by BizTraffic Team

Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.

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Filed Under: visual marketing, social media marketing, Instagram, visual social media, social media apps

The Do's and Don'ts of Creating Infographics

June 22, 2015 by BizTraffic Team

Everyone loves a good infographic. These highly visual graphics that blend the right mix of fun with information can be very addictive. 

And visual content is huge. Using images, graphics and visualizations will draw your audience into your content in a way words never can. 

There are a couple of mistakes that amateurs often make when creating infographics. Infographics are time consuming, so use these does and don'ts to make sure that your not wasting your time on an infographic that is going to be a flop. 

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Filed Under: Content Marketing, visual marketing, Quality Content, content creation