As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!
A couple weeks ago Yahoo rolled out Tumblr's new and improved video experience. Videos will loop, play automatically, and "pop out" so that users can watch and scroll at the same time. Why? Yahoo said that Tumblr is expected to generate more than $100 million in revenue, mainly because of sponsored advertising.
Filed Under: video marketing
Think you can’t afford to hire a celebrity to represent your business? There are all sorts of celebrities out there—including YouTube stars, who are more likely than mainstream celebrities to help market a small business. With the average consumer watching 20 hours of online video per month, YouTube stars could be even more familiar to your customers than Channing Tatum.
Here’s why reaching out to YouTube stars can benefit your business: