Doing business is tough, but that's why they call it "business," right? Whether you're just getting your feet off the ground or you've been around the block a few times, you're bound to have some hiccups with customer relations.

We've posted before about what happy (and unhappy) customers can do for you business by leaving reviews on sites like Yelp. Getting good reviews (and avoiding negative ones) is only part of the reputation management puzzle, though. Today we're going to look at the importance of keeping your customers happy from the outset. Here's why customer service should be the lifeblood of your business.

Filed Under: customer service, online reviews, customer feedback, reputation management, Yelp, user experience optimization, bad reviews

Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles have allowed viewers to instantly access content for a few years now.

While both of these systems do an incredible job of delivering lightning fast content, they also had two serious (and possibly format killing) flaws - neither one of these formats made ad placement or lead generation very easy.

Filed Under: Google, content creation, user experience optimization, UX, Google AMP

 

Filed Under: Website Development, SEO, user experience optimization, load time

The internet has at least 4.46 billion indexed pages currently active (this is most likely a gross underestimate). Millions of new pages are published every day, and millions of old pages are removed.

So what happens to the URL when a page is removed?

When a page is removed from a server, any links to that page usually become 404 errors (this is the default response for most servers).

There are many good reasons to make sure 404 errors are fixed, but what might surprise you is that there are also good reasons to let some remain.

We’re here to help you understand the best ways to handle a 404 error and whether you should fix it or forget it.

Filed Under: SEO, user experience optimization, landing pages, user experience, 404 Errors

With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.

The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.

This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.

Filed Under: search engine rankings, SEO, search engine optimization strategies, user experience optimization, conversions, page ranking

Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.

Filed Under: search engine rankings, SEO, web marketing, mobile search, user experience optimization, 2017

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.

Filed Under: Content Marketing, visual marketing, SEO, content creation, search engine optimization strategies, user experience optimization

As the battle to climb the search engine rankings rages on, marketers, business owners, and SEOs everywhere are always looking for better ways to position their websites. It’s nothing new, nor is it surprising, that user experience optimization is increasingly becoming an important element in the neverending quest to get on the first page.

Filed Under: user experience optimization

When it comes to creating a new website, or beginning your SEO or SEM efforts, it can be a bit overwhelming at first. But any good strategy starts with one very important thing: keywords.

Starting with keywords allows you to determine the best strategies possible to make your online marketing campaigns successful. Its important to master these keyword basics so you can fully tackle your website's SEO.

Filed Under: keywords, SEO, search engine optimization strategies, keyword search, online traffic, user experience optimization