The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!
Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.
Landing pages are specifically designed pages on your website that visitors land on (hence the name) when they click an internal or externally-hosted link to an offer.
The landing page is an integral part of the Awareness stage of the Buyer's Journey, when potentital customers know that your business exists but need nurturing (i.e. education content such as white papers, sample reports, etc.) to get to the next stage: Consideration.
Building a landing page is relatively easy: just treat it like another piece of content that you're building out to enhance your brand. Here's our outline on how (and why) you should build landing pages for your content marketing strategy!