When it comes to social media, who you follow, and who follows you are two things that play a big role in the image of your brand. Online marketing is all about perception. Although you may be producing great messages on your blog and website, this is not the only thing that people consider when they develop an opinion on your company.
The psychology of word meaning runs deep - and the words we see on social media are no exception to this. That being said, being strategic with word use is necessary for the copy on every social media platform you choose to utilize.
It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
It’s no secret that Twitter may be going the way of the dinosaurs. While the curtains have not necessarily closed just yet on this social media giant, there are some interesting alternatives to Twitter that could change the landscape of business communication.
Mastodon is an up-and-coming social media platform bearing some resemblances to Twitter, yet its nuances set it apart so much that it could definitely contend with the tweeting bird.
2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day.
But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement.
But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:
You log on to Twitter, type out a tweet, and click send. Your message has been sent out to the world, and over the next few hours you get a retweet, some favorites, and even a reply--which are all tracked in Twitter analytics.
But we often get caught up in engagement with tweets when what we really want is engagement with followers. So how do you custom tailor tweets to the type of followers you’d like to guide down your sales funnel?
Filed Under: Twitter
Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.
While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.
2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!
Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.
But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.