Facebook is trying to build a reputation, folks. It’s looking to undercut its current status as a huge productivity drain, and it’s flipping the script. This month Facebook will reveal its new service - Workplace by Facebook. This product, which is Facebook’s answer to Slack, Microsoft’s Yammer and Google’s Hangouts, was created to help companies boost communication and productivity.
Facebook is a massive company. It services 1.13 billion daily users and is one of the largest marketing platforms in the world; over 50 million businesses use this service to help promote their brands. But is advertising on Facebook effective? Facebook is an interesting company, offering businesses both organic, free posts and paid advertisements, and we have done entries before that measure its reach and usage. But is the value still there for small business? Is Facebook viable for small business budgets? Here are 3 pieces of information to take to the next planning meeting.
As social media evolves, we often take a close-up look at specific changes happening on certain platforms. But if you're putting precious sweat-equity into keeping your marketing strategy current, it's helpful to step back and see the big picture of where social is going. These are just a few social media changes that are on the rise across many networks.
Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year.
Here are five trends to keep in mind: