Ice Age: Twitter's Extinction and the Rise of Mastodon

April 06, 2017 by BizTraffic Team

It’s no secret that Twitter may be going the way of the dinosaurs. While the curtains have not necessarily closed just yet on this social media giant, there are some interesting alternatives to Twitter that could change the landscape of business communication.

Mastodon is an up-and-coming social media platform bearing some resemblances to Twitter, yet its nuances set it apart so much that it could definitely contend with the tweeting bird.

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Filed Under: Blogging, Twitter, social media, business opportunities, mastodon

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team

2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities

Be SMART: Creating Effective Social Media Campaigns

December 15, 2016 by BizTraffic Team

Social media use by businesses has continued to expand in 2016. It’s becoming inevitable - in the age of advertising, every company will eventually take to social media. In fact, in the US, 88% of companies use some form of social media advertising, and the number is growing.

But not all companies do social media well. Even major brands struggle with these platforms. It’s about more than voice and verbiage (even though we have guidelines for those); it’s about fostering connections.

So how can a business use these platforms for effective social media campaigns?

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Filed Under: social media marketing, social media

Increasing Social Engagement [Infographic]

December 02, 2016 by BizTraffic Team

We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.  

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Filed Under: social media marketing, social media

The Changes Coming to LinkedIn Company Pages

November 09, 2016 by BizTraffic Team

Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages. 

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Filed Under: social media marketing, social media, social media management, LinkedIn

Make Pinterest Part of Your Holiday Marketing Plans

November 03, 2016 by BizTraffic Team

Every small business wants their company to be the one consumers turn to when they need to make a special purchase or plan a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists.

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Filed Under: BizBlog, Pinterest, social media, holiday marketing

How to Use Digital Marketing to Support Your In-Person Event

July 07, 2016 by BizTraffic Team

When it comes to hosting an in-person event, whether it is a conference, a lunch and learn, a sponsorship, or whatever makes the most sense for your business, leveraging your digital marketing is a powerful way to generate interest in your event, drive attendance, and even create awareness and connection during the event. 

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Filed Under: Blogging, social media, digital marketing, email marketing, Call-to-action

Benefits of Holistic Marketing: Content, Social, Email, TOGETHER!

June 16, 2016 by BizTraffic Team

Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.

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Filed Under: content, web marketing, social media, email marketing

3 Ways Your Business Can Jump on the Snapchat Marketing Bandwagon

May 20, 2016 by BizTraffic Team

Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community. 

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Filed Under: social media marketing, social media, Snapchat, visual social media

7 Questions to Ask Your Social Media Strategist

April 13, 2016 by BizTraffic Team

Social media is an important part of the buyer’s journey in this day and age. This change has created the need for a new position in the marketing department: the social media strategist. While the position may seem simple and self explanatory, it’s important that they are doing certain things to ensure that they are providing results for the business.

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Filed Under: social media marketing, social media