Meme Marketing: Yay or Nay?

March 16, 2016 by BizTraffic Team

Everyday there seems to be a new trend that emerges. Determining whether or not you should jump on the bandwagon can take a lot of time. One trend that seemed like it would quickly disappear, but defied the odds are memes.

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Filed Under: visual marketing, social media marketing, social media

How to Calculate Social Media ROI

March 14, 2016 by BizTraffic Team

A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI. 

Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.

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Filed Under: social media marketing, social media, social media management, roi

The Differences in Hashtag Marketing Across Social Media Platforms

September 28, 2015 by BizTraffic Team

If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day. 

But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement. 

But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media, digital marketing, LinkedIn

7 Types of Social Media Posts to Mix Up Your Strategy

September 14, 2015 by BizTraffic Team

When keeping up with your business’s social media pages, it can often seem like your posts start blurring together and seem extremely similar. While we all talk about creating social media schedules and calendars, the beauty of social media to its users are that it is spontaneous, fun, and, overall, interesting.

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Filed Under: social media marketing, social media, social media management

Social Media Management Tools: Which Should You Use?

July 06, 2015 by BizTraffic Team

Most companies nowadays use some sort of social media to promote their business (and if you don't, you definitely should!). Whether they have a Facebook page or a Twitter profile, keeping up with it can be difficult, and require a huge time investment.

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Filed Under: social media marketing, social media, social media management, social media apps

Instagram Update: See the World Through the Eyes of Others

June 25, 2015 by BizTraffic Team

Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.

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Filed Under: visual marketing, social media marketing, Instagram, visual social media, social media apps

Facebook for Business: The Beacon Program

June 18, 2015 by BizTraffic Team

If you are the owner of an extremely active Facebook business page, you may have recently received an email that looked something like this:

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Filed Under: social media marketing, Facebook, social media advertising, social media, small business promotions

Using Snapchat For Business: Getting Creative With Your Brand Image

June 08, 2015 by BizTraffic Team

Untitled_design_3For many company's the world of Snapchat is unchartered territory. But for company's who are serious about connecting with Millennials and even Gen Z (the generation directly following Millennials), Snapchat is a must.

According to comScore, 45 percent of Snapchat users are 18-24, the largest percentage of that demographic on any social platform. And comScore's study ignores anyone under that age, which you can bet is a significant number of Snapchat users.

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Filed Under: social media marketing, social media, Snapchat, social media management

Facebook Usage Statistics: A Guide to Understanding Facebook in 2015

May 11, 2015 by BizTraffic Team

Facebook's continued dominance has not slowed down, despite some reports projecting such a change to come. Instead, the site has changed and shifted. And several recent studies have brought forth some interesting Facebook usage statistics.

This information sheds light on the state of the internet, as well as its effect on small businesses. And it also offers interesting insight into using Facebook for your business. 

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Filed Under: social media marketing, Facebook, social media advertising, social media, Facebook ads

Using Instagram for Business: Making the Most of Visual Content

April 13, 2015 by BizTraffic Team

Tired of Facebook's algorithms and Twitter's character limit? Do you want to be on the social platform that enjoys the highest amount of brand engagement rates at 4.21%? 

Then Instagram is the place for you. 

This social platform caters towards a younger demographic (18-29) with a leaning towards females. Part of Instagrams charm is that it does not have an algorithm like Facebook that filters out your posts. Similar to Twitter, it provides real time updates starting with the newest content appearing at the top of the feed.

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Filed Under: social media marketing, Instagram, social media, visual social media