Everyday there seems to be a new trend that emerges. Determining whether or not you should jump on the bandwagon can take a lot of time. One trend that seemed like it would quickly disappear, but defied the odds are memes.
A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI.
Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.
If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day.
But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement.
But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:
When keeping up with your business’s social media pages, it can often seem like your posts start blurring together and seem extremely similar. While we all talk about creating social media schedules and calendars, the beauty of social media to its users are that it is spontaneous, fun, and, overall, interesting.
Most companies nowadays use some sort of social media to promote their business (and if you don't, you definitely should!). Whether they have a Facebook page or a Twitter profile, keeping up with it can be difficult, and require a huge time investment.
Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.
If you are the owner of an extremely active Facebook business page, you may have recently received an email that looked something like this:
For many company's the world of Snapchat is unchartered territory. But for company's who are serious about connecting with Millennials and even Gen Z (the generation directly following Millennials), Snapchat is a must.
According to comScore, 45 percent of Snapchat users are 18-24, the largest percentage of that demographic on any social platform. And comScore's study ignores anyone under that age, which you can bet is a significant number of Snapchat users.
Facebook's continued dominance has not slowed down, despite some reports projecting such a change to come. Instead, the site has changed and shifted. And several recent studies have brought forth some interesting Facebook usage statistics.
This information sheds light on the state of the internet, as well as its effect on small businesses. And it also offers interesting insight into using Facebook for your business.
Tired of Facebook's algorithms and Twitter's character limit? Do you want to be on the social platform that enjoys the highest amount of brand engagement rates at 4.21%?
Then Instagram is the place for you.
This social platform caters towards a younger demographic (18-29) with a leaning towards females. Part of Instagrams charm is that it does not have an algorithm like Facebook that filters out your posts. Similar to Twitter, it provides real time updates starting with the newest content appearing at the top of the feed.