It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.
It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day.
There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.
Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective. Make the most of your inbound marketing campaign!
Social media use by businesses has continued to expand in 2016. It’s becoming inevitable - in the age of advertising, every company will eventually take to social media. In fact, in the US, 88% of companies use some form of social media advertising, and the number is growing.
But not all companies do social media well. Even major brands struggle with these platforms. It’s about more than voice and verbiage (even though we have guidelines for those); it’s about fostering connections.
So how can a business use these platforms for effective social media campaigns?
We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.
Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.
Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages.
Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community.
Social media is an important part of the buyer’s journey in this day and age. This change has created the need for a new position in the marketing department: the social media strategist. While the position may seem simple and self explanatory, it’s important that they are doing certain things to ensure that they are providing results for the business.
When it comes to your multi-family housing unit, social media can feel like a low priority, or an overhwelming aspect of your marketing that you simply don't have the time to deal with. All too often mutli-family complexes start a Facebook page or Twitter, to simply give up on it in a few months and allow it to slowly fall into disrepair.