It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.
It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day.
There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.
Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective. Make the most of your inbound marketing campaign!
Social media use by businesses has continued to expand in 2016. It’s becoming inevitable - in the age of advertising, every company will eventually take to social media. In fact, in the US, 88% of companies use some form of social media advertising, and the number is growing.
But not all companies do social media well. Even major brands struggle with these platforms. It’s about more than voice and verbiage (even though we have guidelines for those); it’s about fostering connections.
So how can a business use these platforms for effective social media campaigns?
We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.
Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.
Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages.
Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community.
Social media is an important part of the buyer’s journey in this day and age. This change has created the need for a new position in the marketing department: the social media strategist. While the position may seem simple and self explanatory, it’s important that they are doing certain things to ensure that they are providing results for the business.
When it comes to your multi-family housing unit, social media can feel like a low priority, or an overhwelming aspect of your marketing that you simply don't have the time to deal with. All too often mutli-family complexes start a Facebook page or Twitter, to simply give up on it in a few months and allow it to slowly fall into disrepair.
Everyday there seems to be a new trend that emerges. Determining whether or not you should jump on the bandwagon can take a lot of time. One trend that seemed like it would quickly disappear, but defied the odds are memes.
A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI.
Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.
If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day.
But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement.
But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:
When keeping up with your business’s social media pages, it can often seem like your posts start blurring together and seem extremely similar. While we all talk about creating social media schedules and calendars, the beauty of social media to its users are that it is spontaneous, fun, and, overall, interesting.
Most companies nowadays use some sort of social media to promote their business (and if you don't, you definitely should!). Whether they have a Facebook page or a Twitter profile, keeping up with it can be difficult, and require a huge time investment.
Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.
If you are the owner of an extremely active Facebook business page, you may have recently received an email that looked something like this:
For many company's the world of Snapchat is unchartered territory. But for company's who are serious about connecting with Millennials and even Gen Z (the generation directly following Millennials), Snapchat is a must.
According to comScore, 45 percent of Snapchat users are 18-24, the largest percentage of that demographic on any social platform. And comScore's study ignores anyone under that age, which you can bet is a significant number of Snapchat users.
Facebook's continued dominance has not slowed down, despite some reports projecting such a change to come. Instead, the site has changed and shifted. And several recent studies have brought forth some interesting Facebook usage statistics.
This information sheds light on the state of the internet, as well as its effect on small businesses. And it also offers interesting insight into using Facebook for your business.
Tired of Facebook's algorithms and Twitter's character limit? Do you want to be on the social platform that enjoys the highest amount of brand engagement rates at 4.21%?
Then Instagram is the place for you.
This social platform caters towards a younger demographic (18-29) with a leaning towards females. Part of Instagrams charm is that it does not have an algorithm like Facebook that filters out your posts. Similar to Twitter, it provides real time updates starting with the newest content appearing at the top of the feed.
Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.
While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.
If there’s one skill entrepreneurs have in common, it’s the ability to think strategically. There’s no other way we could decide how to prioritize tasks throughout the whirlwind pace of our daily lives and still manage to get it all done.
And it’s no different with social media: if you’re going to invest time in doing it right, you’ve got to strategize by choosing a communication style that will keep your followers coming back.
Now you might understand what social media is, but the big question is why is it important for your business?
Social media is hugely important for businesses because it allows your company to interact with, and stay in front of, your customers or potential customers.
2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!
As social media evolves, we often take a close-up look at specific changes happening on certain platforms. But if you're putting precious sweat-equity into keeping your marketing strategy current, it's helpful to step back and see the big picture of where social is going. These are just a few social media changes that are on the rise across many networks.
On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.
And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.
Since social media is always evolving and what was hot yesterday could be ice cold tomorrow, you need to be flexible and ready to adopt new technologies quickly in order to keep your business on the leading edge of social media. With so much going on right now in social media, this is the ideal time to create your social media strategy for next year.
Here are five trends to keep in mind:
As social media continues to be a driving force in customer relationships and even contributes to your companies overall sales, it is important to learn to use it correctly and effectively to gain the largest audience possible and to make the most of your valuable time that is dedicated to this marketing platform.
Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.
In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics.
While most everyone has been talking about Facebook's forced download of Facebook Messenger on mobile devices, Facebook has also been working on some other new features to improve their usability and create some positive publicity.
“If you don’t have something nice to say, don’t say anything at all.”
Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.
Scrolling through my Instagram feed a few days ago, my eyes were suddenly caught by a strange, and unexpected image: a defective sesame seed bun, held in the hand of, I assumed, one of my friends that I follow. On closer inspection my eyebrows went up to see that the top of the post said McDonalds and on the right hand side was the word: Sponsored.
Pinterest is getting more interesting to businesses and pinners alike by introducing some new changes to the content that is displayed in newsfeeds.
Pinterest has proved itself again and again as a unique and noteworthy social media platform for various reasons, including the visual nature of the platform which can definitely be a sales driver for your business. These upcoming changes can prove very beneficial to businesses.
Social media platforms help to drive sales for many companies, but while they are a valuable resource to communicate with customers, there is still a segment of businesses that should not even bother with social media as part of their inbound marketing strategy.
So how do you know if social media is meant for your business or not? Here are 3 key points to consider when making the social media decision.
Which social media network drives the most sales? If only it were that easy to figure out.
In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media.
When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest third at $58.95.
What do moms of young kids want more than anything? Solutions to their problems.
These moms are time-pressed, often stressed and will spare no expense when it comes to purchasing products or services that help them get through (and make the most of) their children’s early years.
With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part.
Here are three ways to ensure customers don’t forget you, and will continue to grow your online sales:
Making your business stand out from the crowd means building and maintaining your brand right from the get-go.
These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands.
But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty.
A survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.