The Best Times to Post Your Social Media Content

May 24, 2017 by BizTraffic Team


Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.

We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.

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Filed Under: Quality Content, social media, social media management, Posting Schedule, Posting

How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team

 

Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring

Customer Service in the Age of Social Media

April 21, 2017 by BizTraffic Team

United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media.

Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly.

George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother."

Smartphones and the internet have joined forces to create a million “little brothers”, watching everything companies do, and broadcasting those actions around the world in seconds.

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Filed Under: customer service, brand perception, social media management, reputation management, Google Alerts

The Changes Coming to LinkedIn Company Pages

November 09, 2016 by BizTraffic Team

Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages. 

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Filed Under: social media marketing, social media, social media management, LinkedIn

How to Calculate Social Media ROI

March 14, 2016 by BizTraffic Team

A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI. 

Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.

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Filed Under: social media marketing, social media, social media management, roi

7 Types of Social Media Posts to Mix Up Your Strategy

September 14, 2015 by BizTraffic Team

When keeping up with your business’s social media pages, it can often seem like your posts start blurring together and seem extremely similar. While we all talk about creating social media schedules and calendars, the beauty of social media to its users are that it is spontaneous, fun, and, overall, interesting.

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Filed Under: social media marketing, social media, social media management

Social Media Management Tools: Which Should You Use?

July 06, 2015 by BizTraffic Team

Most companies nowadays use some sort of social media to promote their business (and if you don't, you definitely should!). Whether they have a Facebook page or a Twitter profile, keeping up with it can be difficult, and require a huge time investment.

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Filed Under: social media marketing, social media, social media management, social media apps

Using Snapchat For Business: Getting Creative With Your Brand Image

June 08, 2015 by BizTraffic Team

Untitled_design_3For many company's the world of Snapchat is unchartered territory. But for company's who are serious about connecting with Millennials and even Gen Z (the generation directly following Millennials), Snapchat is a must.

According to comScore, 45 percent of Snapchat users are 18-24, the largest percentage of that demographic on any social platform. And comScore's study ignores anyone under that age, which you can bet is a significant number of Snapchat users.

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Filed Under: social media marketing, social media, Snapchat, social media management

Your Guide to Using Facebook's Business Manager

March 18, 2015 by BizTraffic Team

You may have heard that Facebook wants you to make the move to business manager by June 1, 2015. But should your company be using Facebook’s Business Manager?

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Filed Under: Facebook, social media advertising, social media, social media management, Facebook ads

Twitter Starts 2015 Strong With Multiple Updates

March 16, 2015 by BizTraffic Team

Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.

While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.

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Filed Under: social media marketing, Twitter, social media management, visual social media

The Strategy For Choosing a Voice on Social Media

February 06, 2015 by BizTraffic Team

If there’s one skill entrepreneurs have in common, it’s the ability to think strategically. There’s no other way we could decide how to prioritize tasks throughout the whirlwind pace of our daily lives and still manage to get it all done.

And it’s no different with social media: if you’re going to invest time in doing it right, you’ve got to strategize by choosing a communication style that will keep your followers coming back.

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Filed Under: social media marketing, social media, social media management

Why You HAVE to Make Time For Social Media

January 15, 2015 by BizTraffic Team

Now you might understand what social media is, but the big question is why is it important for your business?

Social media is hugely important for businesses because it allows your company to interact with, and stay in front of, your customers or potential customers.

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Filed Under: social media marketing, social media, social media management

How To Choose a Social Media Platform For Your Business

September 05, 2014 by BizTraffic Team

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.

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Filed Under: social media marketing, Facebook, Twitter, social media, social media management, LinkedIn

Twitter's Analytics is Now Accessible to Everyone

August 29, 2014 by BizTraffic Team

Twitter has finally made analytics available to everyone!

In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics.

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Filed Under: social media marketing, Twitter, social media, social media management

Should You Outsource Your Social Media?

July 01, 2014 by BizTraffic Team

Emarketers know original content is their most important source of social content. But how will you find the time to write original content when you spend so much time just managing your social media presence?

With all the social media platforms to post and respond to, it may be time to outsource your social media management—especially since new studies show Twitter users expect responses within an hour.

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Filed Under: freelancers, outsourcing, social media, social media management