When it comes to social media, who you follow, and who follows you are two things that play a big role in the image of your brand. Online marketing is all about perception. Although you may be producing great messages on your blog and website, this is not the only thing that people consider when they develop an opinion on your company.
It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
QR codes never really caught on when they were introduced almost a decade ago. They were seen as a death sentence for any company caught using them.
Improper use of QR codes by marketers had a lot to do with it, coloring our opinions of this technology.
If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.
SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.
Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.
According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.
Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.
Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.
Customer loyalty has an enormous impact on sales. Loyal customers spend more time interacting with your brand and spend more money on your products.
80% of your company’s future business will come from 20% of your current customers. Developing and maintaining these loyal customers can determine the future of your company.
Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.
We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.
Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.
If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.
How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.
It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day.
There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.
Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective. Make the most of your inbound marketing campaign!