Mobile search is more important than ever as Google rolls out its new “mobile-friendly” tags that appear next to websites that meet certain mobile criteria. These tags appear when a user searches using Google on a mobile device.
Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.