Your SEO Strategy Will Fail Without Quality Content

October 20, 2017 by BizTraffic Team

Some may think that content marketing has no place in marketing and that traditional outbound marketing is the right way to go. However, if you’re one of the people that realizes how digital marketing is taking over the marketing world, this statement couldn’t be more false.

If you want to be able to get your website found on the internet, it’s important that your SEO strategy is up to par. The best way to do this is by producing quality content. Without quality content, even the best SEO strategies will fail.

Writing quality content comes with a lot of benefits that traditional outbound marketing does not allow for. The following points will touch on just a few of the areas affected by a lack of quality content and how the addition of better content could fix them.

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Filed Under: SEO, Content Marketing, Quality Content

Crafting the Perfect Digital Marketing Mix

October 13, 2017 by BizTraffic Team

Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!

The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).

Learn how to get the most of each of these inbound marketing techniques below.

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Filed Under: digital marketing, digital marketing campaign, SEO, SEM, PPC ads, Content Marketing, social media advertising

How Running A Digital Marketing Campaign Can Be Like Running For Office

October 05, 2017 by BizTraffic Team

It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

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Filed Under: election, digital marketing, digital marketing campaign, SEO, web marketing, search engine optimization strategies

How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: reputation management, online reputation, Yelp, online reviews, rating and review sites, SEO

SEO and PPC: 2 Sides of the Same Coin

August 15, 2017 by BizTraffic Team

We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.

Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.

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Filed Under: SEO, PPC, PPC ads, inbound marketing, Content Marketing, digital marketing

A Digital Marketing Glossary for Beginners of Every Level

August 10, 2017 by BizTraffic Team

Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).


Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.

A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.

Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.

Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.

Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.

Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.

Carousel - A collection of Rich Cards displayed on a SERP.

Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.

Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.

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Filed Under: digital marketing, inbound marketing, Content Marketing, SEO

The Profits of Speed: Load Times, UX, and SEO

August 04, 2017 by BizTraffic Team

 

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Filed Under: SEO, user experience optimization, load time, Website Development

How to Get the Most From Your YouTube Channel

July 18, 2017 by BizTraffic Team

It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.

Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.

Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.

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Filed Under: YouTube, build your brand, SEO, content creation, inbound marketing

Review You! How Customer Reviews Impact SEO and Sales

July 13, 2017 by BizTraffic Team

 

Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.

This means that almost all of your customers base their decisions (at least in part) on reviews they read online.

Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.

With good reviews you can drive more traffic to your business, and that traffic will spend more money.

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Filed Under: SEO, reputation management, brand perception, customer engagement, online reviews

Fix It or Forget It? The Best Ways to Handle 404 Errors

July 11, 2017 by BizTraffic Team

The internet has at least 4.46 billion indexed pages currently active (this is most likely a gross underestimate). Millions of new pages are published every day, and millions of old pages are removed.

So what happens to the URL when a page is removed?

When a page is removed from a server, any links to that page usually become 404 errors (this is the default response for most servers).

There are many good reasons to make sure 404 errors are fixed, but what might surprise you is that there are also good reasons to let some remain.

We’re here to help you understand the best ways to handle a 404 error and whether you should fix it or forget it.

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Filed Under: 404 Errors, SEO, landing pages, user experience, user experience optimization