Duplicate Deep Dive: An SEO How-To

May 15, 2018 by BizTraffic Team

A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.

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Filed Under: duplicate listings, local seo, SEO, Google search, google maps

Nailed It! Boost Your Online Presence By Building Local Citations

May 04, 2018 by BizTraffic Team

Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.

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Filed Under: Local Citations, link building, Structured Citations, SEO, local seo

SERPs Up: Your Guide To The Search Engine Results Page

April 23, 2018 by BizTraffic Team

Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!

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Filed Under: SERP, search engine results page, Google search, local seo, SEO, google maps, rich snippets, schema

Risk (and Reward): Battle of The Local SEO Tools

April 20, 2018 by BizTraffic Team

Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy.

There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs!

We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so you don’t have to. With the right tools behind your business, you’re guaranteed to succeed against even the fiercest competition!

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Filed Under: local seo, SEO, moz, yext, location management, NAP

The Punisher: Google's Search Result Algorithms (And How To Stay Safe)

April 10, 2018 by BizTraffic Team

It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!

Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a websiteGoogle's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!). 

Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.

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Filed Under: Google search, algorithms, website design, SEO

Size Matters: What Google's Expanded Meta Description Means For You

January 26, 2018 by BizTraffic Team

Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!

Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!

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Filed Under: SEO, Website Development, schema, html, meta description tag, snippet, Google

How to Embrace The Future of SEO With Topic Clusters

January 17, 2018 by BizTraffic Team

Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!

Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!

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Filed Under: Content writing, content creation, Content Marketing, content strategy, SEO, topic clusters

Give Your Customers the Cyber Monday Treatment Every Day

November 27, 2017 by BizTraffic Team

Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' salesThe convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.

Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to

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Filed Under: cyber monday, saas, digital marketing, Website Development, website design, SEO

Your Local SEO Strategy Is Like A Thanksgiving Feast

November 17, 2017 by BizTraffic Team

It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!

Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.

Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat! 

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Filed Under: thanksgiving, local seo, local search, google maps, SEO, reputation management, NAP

Return of Pegman: The Power of Map Listings for Local Businesses

November 07, 2017 by BizTraffic Team

Ever noticed the little yellow figure that you can drag-and-drop in Street View on Google Maps? That little guy is named “Pegman,” and he’s about to become your local business’ best friend!

Inbound marketing (including content marketing and social media content) as well as SEO (search engine optimization) are surefire ways to get your local business on the map. One oft-overlooked element of a successful SEO strategy is the optimization of your business’ map listing data.

When consumers are looking for a new business, they use mapping products (e.g. Google Maps, Bing Maps, etc.) 44% of the time! Additionally, on average, 41% of those map search results will result in an on-site visit. (Data from a Google study)

So what can you do to make sure that your business is being found (and is enticing to potential customers that find you via map search)?  Read on to find out....

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Filed Under: local business, local listings, google maps, local search, SEO, reputation management, schema