A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.
Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.
Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!
Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy.
There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs!
We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so you don’t have to. With the right tools behind your business, you’re guaranteed to succeed against even the fiercest competition!
It can happen to you. Whether you're using keyword stuffing to try to boost your search engine results page (SERP) ranking or just not adhering to interstitial ad guidelines, Google will find out!
Google routinely updates their site-crawling algorithms to look for criteria that they can use to punish a website. Google's harsh punishment comes in the form of a lower ranking for your business' website in search results, which can mean less online presence for your business (and that is a very bad thing!).
Don't let your business get hit with a penalty from Google! Check out our SEO experts' tips for adjusting to Google's constantly changing site-crawling algorithms.
Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!
Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!
Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!
Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!
Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' sales. The convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.
Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to!
It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!
Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.
Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat!
Ever noticed the little yellow figure that you can drag-and-drop in Street View on Google Maps? That little guy is named “Pegman,” and he’s about to become your local business’ best friend!
Inbound marketing (including content marketing and social media content) as well as SEO (search engine optimization) are surefire ways to get your local business on the map. One oft-overlooked element of a successful SEO strategy is the optimization of your business’ map listing data.
When consumers are looking for a new business, they use mapping products (e.g. Google Maps, Bing Maps, etc.) 44% of the time! Additionally, on average, 41% of those map search results will result in an on-site visit. (Data from a Google study)
So what can you do to make sure that your business is being found (and is enticing to potential customers that find you via map search)? Read on to find out....
Some may think that content marketing has no place in marketing and that traditional outbound marketing is the right way to go. However, if you’re one of the people that realizes how digital marketing is taking over the marketing world, this statement couldn’t be more false.
If you want to be able to get your website found on the internet, it’s important that your SEO strategy is up to par. The best way to do this is by producing quality content. Without quality content, even the best SEO strategies will fail.
Writing quality content comes with a lot of benefits that traditional outbound marketing does not allow for. The following points will touch on just a few of the areas affected by a lack of quality content and how the addition of better content could fix them.
Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!
The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).
Learn how to get the most of each of these inbound marketing techniques below.
It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.
Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.
Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!
Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.
Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.
Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.
We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.
Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.
Digital Marketing - Any marketing efforts carried out in a digital space (i.e. online).
Above the Fold - Any website content that appears on screen before scrolling. Originally used in print media to refer to the front page of a newspaper that appeared above where the paper was folded.
A/B Testing - The process of testing two different versions of something in order to compare analytics and determine the effectiveness of each version. Used to optimize an ad campaign, landing page, or any other aspect of digital marketing.
Analytics - The collection and interpretation of statistical data involving the way users interact with a website or ad. Typical analytics data includes number of visitors, time spent on page, CTR, and bounce rate.
Attribution - The act of identifying the steps a customer followed through a marketing funnel in order to give credit to each step. A typical example of steps might include PPC ad to landing page to thank you page, or blog 1 to blog 2 to landing page to thank you page. You can read more about attribution models here.
Banner Image - Also called the Hero Image. Banner Images are the main image displayed at the top of a website.
Bounce Rate - The percentage of visitors to a page that did not interact with that page (click on any other links) before leaving the site.
Carousel - A collection of Rich Cards displayed on a SERP.
Cookies - Short text files sent from a website to a user’s computer. Cookies are usually used to retain login credentials, identify former visitors, and customize a website experience.
Conversion - When a visitor or lead becomes a customer. A conversion occurs at the time of a sale to the visitor or lead.
It doesn’t matter what business you’re in, if you’re not using video content to help market and sell your products or services, then your sales aren’t what they should be.
Advertising, product demos, how-to videos, reviews, Q&A sessions, vlogs (video blogs)... these are just some of the ways you could be using video to help boost your sales, engage with your customers, and increase your brand recognition.
Video can boost the CTR on your emails and landing pages, help your site rank higher in a search engine, and help convert customers. If you’re not using video as a part of your marketing strategy, you’re missing out on a lot of potential business.
Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.
This means that almost all of your customers base their decisions (at least in part) on reviews they read online.
Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.
With good reviews you can drive more traffic to your business, and that traffic will spend more money.
The internet has at least 4.46 billion indexed pages currently active (this is most likely a gross underestimate). Millions of new pages are published every day, and millions of old pages are removed.
So what happens to the URL when a page is removed?
When a page is removed from a server, any links to that page usually become 404 errors (this is the default response for most servers).
There are many good reasons to make sure 404 errors are fixed, but what might surprise you is that there are also good reasons to let some remain.
We’re here to help you understand the best ways to handle a 404 error and whether you should fix it or forget it.
SEO: The Movie is the movie about the history of SEO that you’ve been searching for. This movie is the brainchild of Ignite Visibility CEO John Lincoln, who decided that the thing we all needed to make our lives complete was a movie about SEO.
Sure this sounds crazy, but it turns out he was right. SEO: The Movie might not be this summer’s blockbuster hit, but for anyone curious about the history of the SEO industry, this is the movie for you.
If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.
SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.
Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.
Local SEO can be tricky for businesses with multiple locations. Knowing how to get each location to rank on local searches can drive a lot of traffic to your business and give a boost to your overall SEO efforts.
There are two basic steps to this process, listing each location separately in directories and creating individual pages for each location on your website.
In each case, making sure your business name, address, and phone number (NAP) info is correct is crucial to local SEO rankings.
We’ve put together some best practices to get the most from your business’s directory listings and location pages.
Local SEO Directory Listings
In order for each of your business’s locations to show up in local search engine results, they’re going to need to be listed individually.
When someone searches for a business in a specific location or for a nearby business, search engines use NAP info provided by directory listings to supply this information.
If one of your locations is at or near the area but doesn’t have its own listing, it won’t show up in a search. To avoid this, list each location separately.
Here’s a list of the top 100 directories. We recommend you concentrate on the top 50 directories - that should be enough for search engines to draw good data.
For each location’s listings, the NAP info will need to be identical to avoid confusing your customers and search engines. Here are a few guidelines to follow when listing these businesses:1. Make sure that the business name is exactly the same in each listing. If the name is even slightly different, search engines will assume that each version is an independent business and any SEO juice will be lost.
While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?
The quickest way to lose a customer is to send them to the wrong location or to give them the wrong phone number.
Make sure your customers are given accurate information by providing correct name, address, and phone number (NAP) data in listing directories.
If your NAP info isn’t correct in listing directories then your customers may be given the wrong phone number or be sent to the wrong address, or your location may not get listed in local SEO at all.
Don’t lose your customers! Make sure your NAP info is correct everywhere.
Before you can correct any discrepancies, you need to know that those discrepancies exist. Let’s learn how!
If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.
Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.
Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.
There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.
Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective. Make the most of your inbound marketing campaign!
You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.
The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!
Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.
This is a huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!
All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!
Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.
With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.
The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.
This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.
Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
Search engine optimization (SEO) is almost a dirty word in today's online inbound marketing agency environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!
Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.
We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).
Even if you don’t manage your own search engine optimization efforts, a cursory knowledge of Schema.org markup code (and some best practices for feeding data to search engines) can help you to streamline your local SEO efforts or better communicate with your SEO provider.
Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor. Improve your business' inbound marketing strategy today with this introduction!
I recently got married, and by recently I mean almost a year and a half ago. After some discussion with my husband and some personal contemplation, I decided to change my last name to be the same as my husband's.
Now, over a year later, I am still finding my maiden name in places it simply shouldn't be.
And this experience is often very similar to dealing with your business's local SEO presence. You submit your data to the top directories, and you still continue to find mistakes or areas that need improvement weeks, months, and possibly even years later.
This lead me to consider all the ways that changing your legal name and implementing local SEO are similar. And here's what I've come up with:
Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more.
More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. It should include optimization for user experience.
Read on to discover the anatomy of an apartment home website that is optimized for both SEO and UEO.
Moz did something right for once, and everyone is talking about it. Well, everyone in the SEO world is, at least. On May 3rd, Moz introduced a new keyword search tool to their product list, creatively titled “Keyword Explorer.” We took some time to explore what it had to offer, so you don’t have to!
Finding ways to increase your marketing efforts past your local search optimization can seem impossible. The good news is, marketing has existed long before local SEO, so there are plenty of options out there for ways to gain some additional attention in your local market. By following these tips, bringing in more leads to your storefront will be a breeze.
Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.
If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.
Whether you're a newbie or a veteran blog writer, you know how much time and effort goes into identifying a relevant topic, crafting an attention grabbing headline, writing engaging content, and choosing eye-catching images all for one blog post.
And often times your blog post takes weeks, months, or even years for your blog post to start driving the traffic you want, and capturing the leads you desire.
As we all know, the search engine landscape is constantly shifting and adapting, particularly in the world of Google. Panda, Penguin, Pigeon…what’s next? While things might get confusing fast, we’re here to help. This week the highlight of things you need to know is relating to Local SEO.
When it comes to creating a new website, or beginning your SEO or SEM efforts, it can be a bit overwhelming at first. But any good strategy starts with one very important thing: keywords.
Starting with keywords allows you to determine the best strategies possible to make your online marketing campaigns successful. Its important to master these keyword basics so you can fully tackle your website's SEO.
If you've poured all your time, money, and sanity into the dream of owning your own business, congratulations! I know first-hand that there's nothing like diving headfirst into your passion every day-and every late night, too! With the long hours we entrepreneurs work, we have to get the most for the minutes we spend on a task.
Filed Under: SEO
Last week I wrote about user experience and how it’s the central focus of quality online marketing. While plenty of different mistakes can ruin your website’s look, feel and ease of use, one notorious offender tops the list:
Luckily, you can do a few things to reap benefits from this tool and keep users happy at the same time.
One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important.
Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation.
Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed.
This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place at the right time.
If you’re hoping to improve your small business’s search engine optimization (SEO), you’re not alone. According to an eMarketer survey, 68 percent of respondents are focusing more attention on their organic SEO efforts this year.
Why all the fuss?
Simply put, SEO is the best way to drive traffic to your website and help your business gain credibility, authority and exposure.