When you think about traditional sales, your mind may immediately jump to an image of the door-to-door salesman. He makes his way from house to house, intruding on your property and hoping to find a perspective buyer behind a few of those doors. Or possibly you think of the cold caller who interrupts your family dinner or business meeting to pitch the wonders of their product to you without any regard of your actual interest in whatever it is they have to sell.
Facebook is a massive company. It services 1.13 billion daily users and is one of the largest marketing platforms in the world; over 50 million businesses use this service to help promote their brands. But is advertising on Facebook effective? Facebook is an interesting company, offering businesses both organic, free posts and paid advertisements, and we have done entries before that measure its reach and usage. But is the value still there for small business? Is Facebook viable for small business budgets? Here are 3 pieces of information to take to the next planning meeting.
You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.
But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement.
As buyer's habits continue to change and shift due to overwhelming amounts of information and research tools available at their fingertips, sales departments are having to evolve in order to keep up. While many marketing departments have embraced with open arms the inbound marketing methodology, few sales teams are adjusting their sales strategies to match.
It goes without saying that revenue is what keeps a business driving forward, and the people that bring in that revenue are essential for success. But in some companies, the sales people that do the feared task of prospecting and face rejection on a daily basis aren’t getting the results that your leadership hoped for. Or maybe they’re meeting goal and nothing more. Either case contributes to slowing momentum alarmingly quickly.
Filed Under: sales
Although content has been an important and growing part of any marketing strategy for years, it is often still overlooked, especially when it comes to sales.
The relationship between sales and marketing has long been a complex, and often troubled, one. But in the search for alignment between these two departments, content (and inbound marketing!) can play a key role creating an effective sales and marketing machine.
To address how content marketing can assist your sales team, it is important to first understand the value of content from a marketing perspective.