Pinterest Buyable Pins: Driving Sales on Social Media

July 27, 2015 by BizTraffic Team

While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.

According to a study conducted by ComScore:

  • 55% of regular online shoppers prefer to buy online. 
  • 44% prefer to buy on a destkop or laptop computer.
  • 11% prefer to buy on a tablet or smart phone.
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Filed Under: visual marketing, Pinterest, online shopping, retail marketing, online sales, visual social media, online retail