While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.
According to a study conducted by ComScore:
- 55% of regular online shoppers prefer to buy online.
- 44% prefer to buy on a destkop or laptop computer.
- 11% prefer to buy on a tablet or smart phone.