How to Convert Shoppers Into Buyers

November 26, 2014 by BizTraffic Team

When the perfect opportunity arrives to turn more shoppers into buyers, the pressure is on. And that time is now.

The National Retail Federation predicts a 4.1 percent increase in sales for this holiday season over last year’s holiday sales. Total spending for November and December should hit $616.9 billion, which is more than 19 percent of retailers’ total earnings for the year.

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Filed Under: online shopping, online sales, retail, online retail, conversions

5 Tips to Cut Down On Shopping Cart Abandonment

November 19, 2014 by BizTraffic Team

What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?

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Filed Under: online shopping, online sales, retail, ecommerce, online retail

Ecommerce Legal Dos and Don’ts

February 19, 2014 by BizTraffic Team

Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017.

Online sales may be where your business should be putting its time and effort, but building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits.

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Filed Under: ecommerce laws, online sales, online regulations, retail, ecommerce

Are You Playing Catch-Up with Your Holiday Marketing?

October 10, 2013 by BizTraffic Team

If you haven’t started planning your holiday marketing strategy yet, and are worried that you’re behind, you’re right. Take a look around and you’ll notice most businesses large and small have already initiated some kind of seasonal marketing plan.

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Filed Under: small business marketing, retail, holiday marketing, mobile marketing, black friday marketing