Your SEO Strategy Will Fail Without Quality Content

October 20, 2017 by BizTraffic Team

Some may think that content marketing has no place in marketing and that traditional outbound marketing is the right way to go. However, if you’re one of the people that realizes how digital marketing is taking over the marketing world, this statement couldn’t be more false.

If you want to be able to get your website found on the internet, it’s important that your SEO strategy is up to par. The best way to do this is by producing quality content. Without quality content, even the best SEO strategies will fail.

Writing quality content comes with a lot of benefits that traditional outbound marketing does not allow for. The following points will touch on just a few of the areas affected by a lack of quality content and how the addition of better content could fix them.

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Filed Under: Content Marketing, SEO, Quality Content

The Best Times to Post Your Social Media Content

May 24, 2017 by BizTraffic Team


Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.

We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.

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Filed Under: Quality Content, social media, social media management, Posting Schedule, Posting

The FCC Wants to Kill Your Business

May 12, 2017 by BizTraffic Team

If you’ve been paying attention at all lately, you’ve probably heard about FCC chairman Ajit Pai’s plans to gut the net neutrality rules established in 2015.

These regulations currently prohibit internet service providers (ISPs)  like AT&T, Time Warner, and Comcast from charging companies for priority access to the internet, forcing ISPs to treat all internet traffic equally.

The FCC wants to reverse these regulations, allowing ISPs to set their own rules for how they handle traffic on the internet.

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Filed Under: social responsibility, Quality Content, page speed, net neutrality, load time

It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

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Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Incorporating Visual Content Marketing Into Your Marketing Strategy

August 01, 2016 by BizTraffic Team

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

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Filed Under: Content Marketing, visual marketing, Quality Content, web marketing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

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Filed Under: Blogging, SEO, Quality Content, content creation, Content writing

4 Ways to Ensure Your Content Enables Sales

May 02, 2016 by BizTraffic Team

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.

But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement

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Filed Under: Content Marketing, content, Quality Content, content creation, online sales, sales

8 Copywriting Tips to Improve Your Marketing

April 21, 2016 by BizTraffic Team

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words. 

Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.  

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Filed Under: Quality Content, content creation, Content writing

What the Heck is Quality Content?

January 11, 2016 by BizTraffic Team

If you've spent any time in the digital marketing world, you've heard about the power of "quality content." But, like so many industry terms, you've probably heard that phrase so much it has become nearly meaningless. (In fact, we ourselves are guilty of using this term probably a bit too much.)

So what exactly is quality content? What does it look like? And how can you be sure that you are creating it? Let's start at the beginning to figure out what the heck quality content actually is!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Why You Need to Incorporate Evergreen Content in Your Marketing Strategy

August 10, 2015 by BizTraffic Team

The evergreen tree is a tree that maintains its leaves throughout the year. It is always green, unlike other types of trees that go through seasons and various shades of color.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

What Marketer's Need to Know About Google's Panda 4.2 Refresh

July 29, 2015 by BizTraffic Team

If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?

The answer is Google's Panda Update.

Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors. 

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Filed Under: search engine rankings, organic search, content, Google, Quality Content

The Do's and Don'ts of Creating Infographics

June 22, 2015 by BizTraffic Team

Everyone loves a good infographic. These highly visual graphics that blend the right mix of fun with information can be very addictive. 

And visual content is huge. Using images, graphics and visualizations will draw your audience into your content in a way words never can. 

There are a couple of mistakes that amateurs often make when creating infographics. Infographics are time consuming, so use these does and don'ts to make sure that your not wasting your time on an infographic that is going to be a flop. 

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Filed Under: Content Marketing, visual marketing, Quality Content, content creation

Creating Quality Blog Posts Consistently

December 05, 2014 by BizTraffic Team

Creating content for blog posts, or really anything, is hard. At least when you first get started. Let's just admit that up front.

And a lot of times it just does not seem to be as important as the other projects your working on. There's not always that instant gratification of increased website traffic, and the piece doesn't go viral overnight. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

Creating Content for Email Marketing with Limited Time and Resources

November 14, 2014 by BizTraffic Team

When it comes to email marketing for a small business, a lot of times it just ends up on a back burner. Seriously, so many small businesses already have enough of a struggle creating blog posts on a regular basis and posting to social media consistently, that creating content for email marketing just seems like another complete time and resource drain that may or may not ultimately assist your business in gaining the leads you actually want. 

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Filed Under: Content Marketing, Quality Content, content creation, email marketing, email marketing best practices

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by BizTraffic Team

ContentcreationContent is King.

We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search.

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Filed Under: Content Marketing, small business advertising, Quality Content, content creation, Content writing

The 4 Things Jane Austen Can Teach Us About Content Writing

June 23, 2014 by BizTraffic Team

Content writing is about storytelling in a way that is relevant and interesting to your audience. It needs to speak to the culture in which you are operating in, and it needs to represent your company and the values that you have.

Content is how your audience connects with your company on a personal level. By providing content for your customers, or potential customers, you are allowing them to get to know your company and what it is you value.

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Filed Under: Content Marketing, Quality Content, Content writing

Google's Panda 4.0

May 21, 2014 by BizTraffic Team

Please see What Marketer's Need to Know About Google's Panda 4.2 Refresh for the most up-to-date information about Panda.

Panda 4.0 is officially here. Matt Cutts confirmed this on Twitter last night.

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Filed Under: Google, Quality Content