Crafting the Perfect Digital Marketing Mix

October 13, 2017 by BizTraffic Team

Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!

The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).

Learn how to get the most of each of these inbound marketing techniques below.

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Filed Under: Content Marketing, PPC ads, SEO, SEM, social media advertising, digital marketing, digital marketing campaign

7 PPC Statistics Your Business Needs to Know

September 14, 2017 by BizTraffic Team

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

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Filed Under: brand building, PPC ads, keyword search, digital marketing, brand marketing, Google AdWords

AdWords Campaign Settings: 4 Ways to Make Every Click Count

September 12, 2017 by BizTraffic Team

When it comes to PPC, you want to get the most for your marketing dollar. Once you’ve got your ad copy written, your landing pages optimized, and your bids perfected, there’s still more you can do to make each ad campaign count.

We’ve put together a list of 4 things you can do to maximize your ROI, convert more visitors to leads and customers, and make every click count for your PPC AdWords campaigns.

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Filed Under: PPC ads, digital marketing, Google AdWords

SEO and PPC: 2 Sides of the Same Coin

August 15, 2017 by BizTraffic Team

We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.

Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.

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Filed Under: Content Marketing, PPC ads, SEO, digital marketing, PPC, inbound marketing

5 Tips for Creating Visual Ads That Pop

September 06, 2016 by BizTraffic Team

Creating ads that generate results requires a combination of powerful copy and visuals. And with so many visual ads in the digital world today, creating eye-catching visuals is key to keeping up and being noticed in a sea of online ads. 

But how do you craft a visual ad that really pops? We've put together 5 of our best tips!

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Filed Under: visual marketing, PPC ads, Adwords

Which Paid Advertising Methods Should You Use?

April 25, 2016 by BizTraffic Team

When it comes to advertising online, deciding when and where to start can sometimes be a bit of a headache. With all of the advertising methods that there are, narrowing down which ones are most worth your money can prove to be a bit difficult.

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Filed Under: PPC ads, Adwords, PPC

Don’t “Microsoft” Your Visitors: 3 Lessons on PPC Campaigns

July 20, 2015 by BizTraffic Team

Over the years with many an algorithm update, Google has refined SERPs to give searchers just the information they're looking for. But this post isn’t about them,

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Filed Under: PPC ads, Adwords

Localizing Paid Search

May 06, 2015 by BizTraffic Team

Paid search marketing is one of the best ways to help businesses generate consistent traffic from relevant searches and other websites. There are many great benefits paid search (also known as Pay Per Click or PPC marketing) can offer, but small businesses should take care when entering this field.

While they may have superior products or pricing compared to major chains, they often will lack the paid search advertising budget required to compete on the same scale as larger competitors.

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Filed Under: small business advertising, PPC ads

Adwords Finally Launches Mobile Only Campaigns

March 04, 2015 by BizTraffic Team

Are you having trouble with competitors running up your Cost Per Click or just wish people would call you instead of going to your website to try to find the answer themselves?

Well you are in luck, Google AdWords launched it’s new click to call campaigns last month! But before you go and dispose of your campaigns and start re-configuring all of your settings, you should know you don’t have as much control over the settings of these campaigns.

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Filed Under: PPC ads, mobile marketing, mobile advertising, Adwords, PPC

Defining SEO and SEM: Why It Matters For Your Business

October 03, 2014 by BizTraffic Team

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation.

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Filed Under: organic search, PPC ads, SEO, SEM, online traffic

Changes to Pinterest That Will Interest Businesses

May 16, 2014 by BizTraffic Team

Pinterest is getting more interesting to businesses and pinners alike by introducing some new changes to the content that is displayed in newsfeeds.

Pinterest has proved itself again and again as a unique and noteworthy social media platform for various reasons, including the visual nature of the platform which can definitely be a sales driver for your business. These upcoming changes can prove very beneficial to businesses.

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Filed Under: social media marketing, PPC ads, Pinterest, visual social media

When to Use PPC Ads

March 13, 2014 by BizTraffic Team

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking.

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Filed Under: organic search, small business advertising, PPC ads, Adwords, PPC