Which social media network drives the most sales? If only it were that easy to figure out.
In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media.
When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest third at $58.95.