Every small business wants their company to be the one consumers turn to when they need to make a special purchase or plan a special event. The holiday shopping season offers the best opportunities for retailers and service providers to make it to the top of shoppers’ lists.
While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.
According to a study conducted by ComScore:
- 55% of regular online shoppers prefer to buy online.
- 44% prefer to buy on a destkop or laptop computer.
- 11% prefer to buy on a tablet or smart phone.
Pinterest has been making a lot of noise lately--in a good way.
Last month we told you about an improved search option in Pinterest that helps users find what interests them faster and Promoted Pins which allow advertisers to show pins in a user’s newsfeed.
This month, Pinterest announced an enhanced and quicker version of its places search tool. The location-based tool suggests places near where people are searching, and provides ranked results based on geography, population and data quality.
Pinterest is getting more interesting to businesses and pinners alike by introducing some new changes to the content that is displayed in newsfeeds.
Pinterest has proved itself again and again as a unique and noteworthy social media platform for various reasons, including the visual nature of the platform which can definitely be a sales driver for your business. These upcoming changes can prove very beneficial to businesses.
Which social media network drives the most sales? If only it were that easy to figure out.
In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media.
When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest third at $58.95.
A survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.