Pinterest Buyable Pins: Driving Sales on Social Media

July 27, 2015 by BizTraffic Team

While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.

According to a study conducted by ComScore:

  • 55% of regular online shoppers prefer to buy online. 
  • 44% prefer to buy on a destkop or laptop computer.
  • 11% prefer to buy on a tablet or smart phone.
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Filed Under: visual marketing, Pinterest, online shopping, retail marketing, online sales, visual social media, online retail

How to Convert Shoppers Into Buyers

November 26, 2014 by BizTraffic Team

When the perfect opportunity arrives to turn more shoppers into buyers, the pressure is on. And that time is now.

The National Retail Federation predicts a 4.1 percent increase in sales for this holiday season over last year’s holiday sales. Total spending for November and December should hit $616.9 billion, which is more than 19 percent of retailers’ total earnings for the year.

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Filed Under: online shopping, online sales, retail, online retail, conversions

5 Tips to Cut Down On Shopping Cart Abandonment

November 19, 2014 by BizTraffic Team

What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?

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Filed Under: online shopping, online sales, retail, ecommerce, online retail