How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: online reputation, online reviews, SEO, rating and review sites, reputation management, Yelp

Reputation Management: Monitoring the Good, the Bad, and the Ugly

August 01, 2017 by BizTraffic Team

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business.

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Filed Under: online reputation, Angie's List, reputation management, Yelp

How to Turn Negative Reviews Into a Positive

August 08, 2016 by BizTraffic Team

Of course most businesses want positive reviews, but every now and then it is bound to happen: you receive the dreaded negative online review. Maybe it's on Yelp or Facebook, or perhaps the offended party leaves a review on every single platform they can possibly think of. 

Your initial reaction may be to become defensive. But before you panic, remember that a negative review can actually have a positive impact on your business. And here's a few of the reasons why:

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Filed Under: online reputation, online reviews, rating and review sites, reputation management

Yelp: Earning Business Reviews That Count

March 11, 2015 by BizTraffic Team

For small businesses, good reviews are more important now than ever before. In a recent study, 88 percent of buyers said their decision to purchase was influenced by reviews. Yelp is one of the most well-known sources of reviews for businesses and is a good place to start if you don’t have any.

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Filed Under: online reputation, online reviews, rating and review sites, reputation management, Yelp

Do Online Reviews Still Matter?

December 17, 2014 by BizTraffic Team

If you were hoping online review sites like Yelp would go away, I’m afraid that won’t be happening anytime soon. In fact, according to the latest statistics, in the 10 years Yelp has been around, it has accumulated listings from 86,000 businesses and 67 million reviews.

And as far as consumers go, a survey earlier this year found that among U.S. adult Internet users, 79 percent check online reviews at least some of the time before making a purchase. In fact, consumers want even more from their reviews.

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Filed Under: online reputation, online reviews, rating and review sites, Angie's List, reputation management

Do You Need to Change Your Brand Perception?

June 25, 2014 by BizTraffic Team

Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media.

Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey.

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Filed Under: brand perception, brand building, online reputation, branding

Why Social Media Isn't For Your Business

May 06, 2014 by BizTraffic Team

Social media platforms help to drive sales for many companies, but while they are a valuable resource to communicate with customers, there is still a segment of businesses that should not even bother with social media as part of their inbound marketing strategy. 

So how do you know if social media is meant for your business or not? Here are 3 key points to consider when making the social media decision. 

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Filed Under: social media marketing, online reputation

Managing Your Online Reputation

September 22, 2013 by BizTraffic Team

What do customers really think about your business? They may never tell you to your face, but they will post comments on social media or review sites.

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Filed Under: online reputation, Reputation Defender, customer feedback, rating and review sites, Angie's List, Postling, Google Alerts, Yelp