Do's and Don'ts of Marketing for Your Apartment Home

July 11, 2016 by BizTraffic Team

Marketing your apartment home online can be a daunting task. There are so many different areas to focus on and ways to potentially improve what you're already doing. But there are some things that you should definitely be doing, and some that you should never under any circumstances do. 
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Filed Under: web marketing, brand marketing, multi-family industry

How To: Marketing Your Multi-Family Home to Millennials

June 27, 2016 by BizTraffic Team

When it comes to marketing your multi-family home to a demographic like millennials, you may have to use a different approach than you are used to. However, marketing your apartment to this group doesn’t have to be hard at all.

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Filed Under: marketing to Millennials, Millennials, web marketing, multi-family industry

The Anatomy of a Well Optimized Apartment Home Website

June 06, 2016 by BizTraffic Team

More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. It should include optimization for user experience. 

Read on to discover the anatomy of an apartment home website that is optimized for both SEO and UEO

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Filed Under: SEO, search engine optimization strategies, website marketing, multi-family industry

How to Handle Online Reviews for Your Multi-Family Property

May 16, 2016 by BizTraffic Team

When it comes to managing online reviews for a multi-family property, managers should be sure to take special precautions. The online reputation of any apartment, townhome, or condo is important as it is usually the first thing that prospective renters will encounter.

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Filed Under: online reviews, multi-family industry

Creating a Social Media Strategy for a Multi-Family Housing

April 04, 2016 by BizTraffic Team

When it comes to your multi-family housing unit, social media can feel like a low priority, or an overhwelming aspect of your marketing that you simply don't have the time to deal with. All too often mutli-family complexes start a Facebook page or Twitter, to simply give up on it in a few months and allow it to slowly fall into disrepair. 

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Filed Under: social media marketing, social media, multi-family industry

How to Begin the Local Optimization Process for Multi-Family Housing

March 07, 2016 by BizTraffic Team

Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process. 

So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process. 

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Filed Under: search engine rankings, organic search, local listings, local search, search engine optimization strategies, local business, multi-family industry

Preserving Local SEO During the Acquisition of Multi-Family Properties

February 08, 2016 by BizTraffic Team

Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.

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Filed Under: search engine rankings, organic search, local listings, SEO, local search, search engine optimization strategies, local business, multi-family industry

The Top 5 Apartment Directory Listings for Getting Found Online

January 18, 2016 by BizTraffic Team

For any company in the multifamily business, getting your properties found with local SEO by potential renters is a high priority. One of the best ways to do that nowadays is through optimized apartment directory listings.

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Filed Under: multi-family industry