Google Experiments with "Slow to Load" Label in Mobile Search Results

June 15, 2015 by BizTraffic Team

With Google's April mobile update, there is no longer any doubt about the importance of mobile. But Google is (as always) not stopping there.

As mobile users continue to search the web in high volumes, Google is working to improve the mobile search experience with clearly labeled results.

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Filed Under: mobile marketing, mobile strategy, mobile search

What You're Missing Out On Without Mobile Optimization

April 27, 2015 by BizTraffic Team

There has long been evidence that websites not optimized for mobile are losing sales. But with Google's mobile update you can be sure that you are definitely missing out. There is no longer any doubt about that. 

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Filed Under: mobile marketing, mobile strategy, mobile search

Why Now is the Time to Get Mobile-Friendly

January 02, 2015 by BizTraffic Team

Mobile search is more important than ever as Google rolls out its new “mobile-friendly” tags that appear next to websites that meet certain mobile criteria. These tags appear when a user searches using Google on a mobile device.

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Filed Under: small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

The Growing Effectiveness of Mobile Marketing for the Holidays

December 03, 2014 by BizTraffic Team

If you think I’m a bit obsessed with mobile marketing, you’re right. As we’ve told you before, mobile marketing is consistently one of the five most effective marketing tactics used on Black Friday.

But that’s not the only day you should put mobile marketing to use. A recent survey from Neustar shows 80 percent of local searches on mobile devices convert into purchases.

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Filed Under: online shopping, online sales, mobile marketing, mobile strategy, black friday marketing, black friday,

Fine Tuning Your Mobile Marketing Strategy

November 03, 2014 by BizTraffic Team

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.

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Filed Under: BizBlog, small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

Mobile Marketing Tips

October 16, 2013 by BizTraffic Team


If you haven’t incorporated mobile marketing efforts into your business, check out these statistics from eMarketer:

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Filed Under: small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search