OK Google: The Future of Digital Marketing and the Internet of Things

November 09, 2017 by BizTraffic Team

The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!

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Filed Under: digital marketing, mobile search, inbound marketing, voice search, internet of things, iot

How Does Voice Search Affect Your Content Creation Strategy? [Infographic]

March 20, 2017 by BizTraffic Team

Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.

Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.

Is your business taking steps to prepare for the voice search takeover?

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Filed Under: Content Marketing, keywords, content creation, mobile marketing, keyword search, mobile search, voice search

Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search

Mobile-First Website Optimization for 2017

January 20, 2017 by BizTraffic Team

Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.

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Filed Under: search engine rankings, SEO, web marketing, mobile search, user experience optimization, 2017

Google Experiments with "Slow to Load" Label in Mobile Search Results

June 15, 2015 by BizTraffic Team

With Google's April mobile update, there is no longer any doubt about the importance of mobile. But Google is (as always) not stopping there.

As mobile users continue to search the web in high volumes, Google is working to improve the mobile search experience with clearly labeled results.

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Filed Under: mobile marketing, mobile strategy, mobile search

4 Early Effects of Google's Mobile Update

May 18, 2015 by BizTraffic Team

As you might know, Google released an update on April 21st that made mobile-friendliness a ranking factor for mobile search. Now that the so-called “mobilegeddon” has taken the world of digital marketing and SEO by storm for about a month now, it’s time to take a look at how this change might be impacting websites.

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Filed Under: mobile search

What You're Missing Out On Without Mobile Optimization

April 27, 2015 by BizTraffic Team

There has long been evidence that websites not optimized for mobile are losing sales. But with Google's mobile update you can be sure that you are definitely missing out. There is no longer any doubt about that. 

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Filed Under: mobile marketing, mobile strategy, mobile search

Why Now is the Time to Get Mobile-Friendly

January 02, 2015 by BizTraffic Team

Mobile search is more important than ever as Google rolls out its new “mobile-friendly” tags that appear next to websites that meet certain mobile criteria. These tags appear when a user searches using Google on a mobile device.

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Filed Under: small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

Fine Tuning Your Mobile Marketing Strategy

November 03, 2014 by BizTraffic Team

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.

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Filed Under: BizBlog, small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

Mobile Marketing Tips

October 16, 2013 by BizTraffic Team

If you haven’t incorporated mobile marketing efforts into your business, check out these statistics from eMarketer:

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Filed Under: small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search