When it comes to marketing your multi-family home to a demographic like millennials, you may have to use a different approach than you are used to. However, marketing your apartment to this group doesn’t have to be hard at all.
If you aren’t one of them, millennials can be a tough generation to comprehend. This social generation loves to collaborate and find adventure. But more importantly, millennials are about to become the most important audience that your business wants to reach, so it’s a good idea to get a better understanding of your new consumers.
When forming your marketing strategy becomes all about Millennials (consumers born after Gen Xers, roughly from 1982 to 2000), you’re not necessarily doing anything wrong.
Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. However, although Millennials are a population of more than 80 million, don’t forget the Baby Boomers when creating your marketing messages.
If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers.
They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.