When it comes to marketing your multi-family home to a demographic like millennials, you may have to use a different approach than you are used to. However, marketing your apartment to this group doesn’t have to be hard at all.
Yes, we’re still talking about millennials and social media, and it probably won't stop anytime soon. Millennials are one of the largest, most peculiar, and hardest to market to generations to appear in a very long time and ignoring their existence and buying power is impossible. Brands are starting to clue into this and are altering their marketing strategies to appeal to millennials. One brand in particular, Snapchat, has really seemed to master this intimidating artform.
If you aren’t one of them, millennials can be a tough generation to comprehend. This social generation loves to collaborate and find adventure. But more importantly, millennials are about to become the most important audience that your business wants to reach, so it’s a good idea to get a better understanding of your new consumers.
If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers.
They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.