How to Perform a Marketing Department Audit

November 02, 2015 by BizTraffic Team

Whether you just joined a new company, received a promotion, or it's simply that time of year, performing a marketing department audit can be a daunting (although necessary) task.

Too many companies waste time, effort, and marketing dollars on the wrong strategies. Performing a full marketing department audit at least once a year aligns and adjusts your team, strategies, and budget towards the same, unified goals. 

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Filed Under: marketing reports, marketing metrics