Your Attribution Model is All Wrong!

June 01, 2017 by BizTraffic Team

Knowing if your advertising or marketing campaigns are successful or not has been a struggle since long before John Wanamaker quipped about it over 100 years ago.

With no direct way to tie increased sales to a specific campaign, attribution was difficult at best.

Here’s how attribution used to work:

  • You run an advertising campaign
    • If sales go up, the campaign worked. ROI is assigned based on the increase in sales.
    • If sales remain flat or drop, the campaign didn’t work and you fire your ad agency.
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Filed Under: Content Marketing, roi, marketing metrics, attribution, google analytics

Whose Line Is It Anyway? Call Tracking Demystified

March 14, 2017 by BizTraffic Team

Have you ever made a phone call to a business that began with a pleasant recorded voice telling you that "this call may be recorded?" Whether you're a seasoned search engine optimization (SEO) veteran or just getting started, you've probably encountered call tracking technology more times than you can count.

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Filed Under: marketing metrics, call tracking, inbound phone calls, inbound marketing, call recording

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Ghostbusters: Removing ghost referral spam from Google Analytics

December 27, 2016 by BizTraffic Team

Note: Looking for even more spam removal tips? You can read Part 2 of our Ghostbusting series here!

Since its launch in 2005 after Google’s acquisition of Urchin, Google Analytics (or GA) has cemented itself as a fantastic and (most importantly) free tool that can be used to retrieve and report upon website traffic data. As the predominant web analytics tool, GA provides webmasters with some highly useful instruments to track online campaigns and conversion rates, perform website optimization, and even generate e-commerce reporting. Unfortunately, the accuracy of all of that robust data analysis that GA provides can be easily damaged by referral spam.

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Filed Under: Google, referral, marketing metrics

The Call Metrics That Matter for Your Business

February 01, 2016 by BizTraffic Team

When you’re setting up call tracking for the first time, knowing how to tell what’s working and what’s not is the cornerstone for success. Without knowing what call metrics to pay attention to, you might as well not track calls at all because you’ll have no data on the dials that are coming in.

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Filed Under: marketing metrics, call tracking

How to Perform a Marketing Department Audit

November 02, 2015 by BizTraffic Team

Whether you just joined a new company, received a promotion, or it's simply that time of year, performing a marketing department audit can be a daunting (although necessary) task.

Too many companies waste time, effort, and marketing dollars on the wrong strategies. Performing a full marketing department audit at least once a year aligns and adjusts your team, strategies, and budget towards the same, unified goals. 

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Filed Under: marketing reports, marketing metrics

The Metrics You Need to Prove Marketing Return on Investment

October 26, 2015 by BizTraffic Team

Have you ever been asked the dreaded question:

Can you prove your marketing return on investment?

Unfortunately, this question often results in a deer in the headlights look. Something that looks a little like this:

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Filed Under: roi, marketing metrics