Your Guide to Social Media Holidays

November 07, 2018 by Anna Barden

It’s no secret that hashtags have many positive uses beyond regular keyword engagement.

[Read more...]

Filed Under: content strategy, marketing, brand marketing, holiday marketing, social media, content creation, Twitter, Instagram, Facebook, Content Marketing, social media marketing

3 Simple Steps to Decoding a Better CTR

July 25, 2017 by BizTraffic Team


The goal of inbound marketing and SEO is to get people to your site, so increasing your Click-Through-Rate (CTR) is essential to the success of any digital marketing campaign.

Rich snippets, rich cards, and Accelerated Mobile Pages are all designed with this in mind.

All of these use HTML to provide a better user experience (UX) for the viewer and a better CTR for your business.

There are several tools to help developers (or dilettantes) create and refine schema code for snippets, cards, and AMP (there’s even a tutorial for AMP creation).

Implementing these types of code can significantly impact your site’s user experience, and the rewards can be substantial for both the user and the business, increasing page rank, CTR, conversions, and your company’s bottom line.

Here are three simple steps you can take to improve your CTR and add value to your SERP listing.

[Read more...]

Filed Under: CTR, click-through rate, marketing, web marketing, website design