A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.

Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.

Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!

Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy.

There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs!

We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so you don’t have to. With the right tools behind your business, you’re guaranteed to succeed against even the fiercest competition!

It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!

Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.

Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat!