Duplicate Deep Dive: An SEO How-To

May 15, 2018 by BizTraffic Team

A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.

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Filed Under: SEO, google maps, local seo, Google search, duplicate listings

Nailed It! Boost Your Online Presence By Building Local Citations

May 04, 2018 by BizTraffic Team

Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.

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Filed Under: SEO, link building, local seo, Structured Citations, Local Citations

SERPs Up: Your Guide To The Search Engine Results Page

April 23, 2018 by BizTraffic Team

Here's our breakdown of what you should expect to see on a SERP and how you can optimize your business' website and online listings to make sure that you stay on top of the competition!

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Filed Under: SEO, schema, google maps, local seo, Google search, search engine results page, SERP, rich snippets

Risk (and Reward): Battle of The Local SEO Tools

April 20, 2018 by BizTraffic Team

Whether you’re a small business owner or an up-and-coming corporate executive, search engine optimization (SEO) should be a part of your marketing strategy.

There are a variety of different SaaS (software-as-a-service) tools out there for SEO solutions, each of which purports to solve all of your problems; however, it’s important to find the right tools that fit your business' or clients’ SEO needs!

We’ve tested Moz and Yext (the two most well known SaaS tools) and put them head to head so you don’t have to. With the right tools behind your business, you’re guaranteed to succeed against even the fiercest competition!

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Filed Under: SEO, NAP, local seo, moz, yext, location management

Your Local SEO Strategy Is Like A Thanksgiving Feast

November 17, 2017 by BizTraffic Team

It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!

Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.

Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat! 

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Filed Under: SEO, local search, reputation management, NAP, google maps, thanksgiving, local seo