Google My Business Update: Boost Your Business with Better Photos

October 05, 2015 by BizTraffic Team

A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.

And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one. 

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Filed Under: visual marketing, images, local listings, Google, local search, visual social media

Google At It Again: Local Map Pack Changes

August 10, 2015 by BizTraffic Team

As we all know, the search engine landscape is constantly shifting and adapting, particularly in the world of Google. Panda, Penguin, Pigeon…what’s next? While things might get confusing fast, we’re here to help. This week the highlight of things you need to know is relating to Local SEO.

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Filed Under: local listings, SEO

Google+ Pages: Which One is Right for Your Business?

May 20, 2015 by BizTraffic Team

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.

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Filed Under: local listings, Google, brand marketing

Local Search for Service Area Businesses

April 15, 2015 by BizTraffic Team

To compete in today’s crowded market as a service area-based SMB, you need to find the right place and the right method for getting your name seen. Building listings does not work as well for service area businesses (SABs) as it does for businesses with actual storefronts.  

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Filed Under: local listings, local search

Why You Should Claim Your Business Listing on Apple Maps

April 01, 2015 by BizTraffic Team

When Apple released their new Maps app with iOS 6 in 2012, they received a lot of negative feedback from users that were discovering wildly inaccurate data. (I personally had an experience with Apple Maps in which I found myself in front of a hospital about 20 minutes away from the address I had entered into my phone.)   

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Filed Under: geo-location, Business listings, local listings, local search, local business

Why You Can’t Ignore Local SEO

February 23, 2015 by BizTraffic Team

If you’ve put energy into growing your business’ online presence, there’s no way you haven’t seen the benefits--and felt the frustrations--of SEO. Because of the all you’re investing in general SEO already, efforts to improve local SEO can seem overwhelming and unnecessary. But you ignore it at your own peril: local SEO is the next big thing in digital marketing, and despite the lightning fast pace at which digital marketing evolves, it’s safe to say that it’s here to stay.

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Filed Under: local listings, local search

Local Listings: 3 Things You Should Never Do

September 19, 2014 by BizTraffic Team

When it comes to businesses with physical addresses, it is important that customers can search, and actually find, reliable information about your business quickly and easily. Local listings provide a way to stay consistent and be found in a reliable place.

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Filed Under: local listings, local search, local business

The New Google My Business

July 28, 2014 by BizTraffic Team

Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed.

This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place at the right time.

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Filed Under: local listings, SEO, online marketing, local search

Tackling Multi-Location Local Search Optimization

July 21, 2014 by BizTraffic Team

Understanding how and why to market your multi-location business is an important part of online marketing, especially with the importance of local searches. It is vital to your businesses online health to understand that most internet users make multitudes of specific local searches in order to find businesses of all different kinds. It is up to you to make sure that your business is available when searched for locally.

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Filed Under: geo-location, local listings, local search, local business

The Struggle For Survival On Google Local Business Listings

May 12, 2014 by BizTraffic Team

Google local search has experienced multiple problems in the past with spammy posts. In an attempt to weed out old and duplicate listings, Google has begun an update to its dashboard. With this update, Google has been sending out emails requesting action from business owners to verify their listings as well as the new guidelines for local business listings.

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Filed Under: local listings, reputation management