Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.
If you know anything about local listings, you know that the most important information your listings include is name, address, and phone number, otherwise known as NAP. In fact, mismatched NAP is considered as the 3rd largest negative search engine ranking factor for Google.
This means that complete accuracy when it comes to your business's name, address, and phone number is of the utmost importance when creating and maintaining local listings that will actually get found.
Some small businesses may not have the time or budget needed to run a local search campaign. Fortunately, there are many important tasks you can perform that will boost your local search results without consuming your days.
When Apple released their new Maps app with iOS 6 in 2012, they received a lot of negative feedback from users that were discovering wildly inaccurate data. (I personally had an experience with Apple Maps in which I found myself in front of a hospital about 20 minutes away from the address I had entered into my phone.)
When it comes to businesses with physical addresses, it is important that customers can search, and actually find, reliable information about your business quickly and easily. Local listings provide a way to stay consistent and be found in a reliable place.
Understanding how and why to market your multi-location business is an important part of online marketing, especially with the importance of local searches. It is vital to your businesses online health to understand that most internet users make multitudes of specific local searches in order to find businesses of all different kinds. It is up to you to make sure that your business is available when searched for locally.