How to Choose Email Marketing Software For Your Needs

August 15, 2016 by BizTraffic Team

Email marketing is an absolute necessity when it comes to your marketing strategy. But choosing the right software to support your efforts can feel like a huge commitment, so you want to be sure to get it right. 

Ultimately, choosing the email marketing software that will work for your business means really understanding what each platform has to offer, and which one provides you with all of the elements that are absolutely essential for your particular needs.

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Filed Under: email marketing, lead nurturing

Email Marketing Automation: Fanning the Flame of Prospect Interest

June 15, 2015 by BizTraffic Team

Whenever a website visitor reads a few blog posts, downloads an offer, or signs up for your email marketing newsletter, a spark of interest is instantly seen in your conversion metrics. For marketers and small business owners alike, seeing that visitor become a lead (and start the road to becoming a customer) is a nice win.

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Filed Under: email marketing, email marketing best practices, lead nurturing

Do’s and Don’ts for the Delicate Dance of Lead Nurturing

March 09, 2015 by BizTraffic Team

If you’ve ever taken dance lessons, you learn sequences of steps, the importance of timing, and precise ways of moving. If you’re in sales or marketing, these skills might remind you of another delicate dance that takes places between companies and prospects: lead nurturing.

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Filed Under: lead nurturing

How To Become Your Lead's Most Anticipated Email

February 02, 2015 by BizTraffic Team

Customer anticipating marketing emailsDo you have that one email you look forward to receiving from a company? Whether it be an RSS feed of blogs with topics that arrest your interest, or marketing emails updating you on the latest deal to your favorite store, emails can be a powerful tool when done correctly.

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Filed Under: email subject lines, email marketing, email marketing best practices, lead nurturing

5 Beginner Level Email Marketing Best Practices

October 10, 2014 by BizTraffic Team

There comes a point in every small business when it's time to continue expanding your online marketing techniques. Once you've gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach.

So where do you turn?

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Filed Under: Content Marketing, online marketing, email marketing, email marketing best practices, lead nurturing