Thank You Very Much: Making The Perfect Thank You Page

March 08, 2018 by BizTraffic Team


The thank you page (or, in some cases, just a thank you lightbox) is what visitors to your website will see when they fill out a contact form or download content via an offer on a landing page. No content offer is complete without a great thank you page to pair with it!

Recently, we covered the ins and outs of building a quality landing page for your business' website. Next, let's take a look at how to show your appreciation to your new lead by making the perfect thank you page.

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Filed Under: website design, landing pages, inbound marketing, unbounce, thank you pages

Houston, We've Landed: Building Landing Pages to Send Your Marketing Strategy Into Orbit

February 23, 2018 by BizTraffic Team

Landing pages are specifically designed pages on your website that visitors land on (hence the name) when they click an internal or externally-hosted link to an offer.

The landing page is an integral part of the Awareness stage of the Buyer's Journey, when potentital customers know that your business exists but need nurturing (i.e. education content such as white papers, sample reports, etc.) to get to the next stage: Consideration.

Building a landing page is relatively easy: just treat it like another piece of content that you're building out to enhance your brand. Here's our outline on how (and why) you should build landing pages for your content marketing strategy!

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Filed Under: digital marketing, Call-to-action, landing pages, cta, unbounce, canva

Fix It or Forget It? The Best Ways to Handle 404 Errors

July 11, 2017 by BizTraffic Team

The internet has at least 4.46 billion indexed pages currently active (this is most likely a gross underestimate). Millions of new pages are published every day, and millions of old pages are removed.

So what happens to the URL when a page is removed?

When a page is removed from a server, any links to that page usually become 404 errors (this is the default response for most servers).

There are many good reasons to make sure 404 errors are fixed, but what might surprise you is that there are also good reasons to let some remain.

We’re here to help you understand the best ways to handle a 404 error and whether you should fix it or forget it.

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Filed Under: SEO, user experience optimization, landing pages, user experience, 404 Errors

It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

Local Landing Pages for Small Businesses

April 29, 2015 by BizTraffic Team

Location landing pages are an important part of a website for any business looking to rank in local searches. These pages have the ability to give your business a hyper-local presence without necessarily needing a physical location. Being visible in more markets will increase brand awareness. Additionally, loading them with content tailored for your target areas will attract local customer attention.

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Filed Under: content creation, local search, landing pages