It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day.
But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement.
But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:
Being one of the top social platforms, Instagram is most popular for it’s easy photo and video sharing. The race between top social network is a tough competition, though. And this tough competition calls for big changes sometimes.
Tired of Facebook's algorithms and Twitter's character limit? Do you want to be on the social platform that enjoys the highest amount of brand engagement rates at 4.21%?
Then Instagram is the place for you.
This social platform caters towards a younger demographic (18-29) with a leaning towards females. Part of Instagrams charm is that it does not have an algorithm like Facebook that filters out your posts. Similar to Twitter, it provides real time updates starting with the newest content appearing at the top of the feed.
2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!
Which social media network drives the most sales? If only it were that easy to figure out.
In recent research from Shopify, Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed 85 percent of all orders from social media.
When it came to average order value, however, the leader was Polyvore, a Pinterest-type visual social media platform. The average Polyvore-driven order had a value of $66.75, with Instagram a close second, at $65 per order, and Pinterest third at $58.95.
A survey done by Pew Research Center has found that an increasing number of adult internet users are posting and sharing photos and videos on social media sites. If you’re not active on social media platforms, you may be missing out on the newest marketing trend. This guide will walk you through all of the best sites for visual content and how to make the most of them.