Understanding the Basics of Inbound Marketing [Infographic]

May 11, 2016 by BizTraffic Team

According to Hubspot’s 7th Annual Report on Inbound Marketing and Selling, companies are 3 times as likely to see higher ROI through inbound marketing than outbound marketing. This drastic increase has lead more people to want to get involved in the world of inbound marketing. But what exactly IS inbound marketing?

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Filed Under: buyer persona, inbound marketing

How Do You Build a Better Buyer Persona? Research!

April 06, 2015 by BizTraffic Team

If you’re in the marketing space at all, you know about buyer personas. But in case you’re someone from outside the industry looking to do your own marketing, they’re these handy ideas about...well, maybe I should let Hubspot explain this one.

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Filed Under: buyer persona, inbound marketing